How much money did you earn in your first year?
Hello,
Can you explain more about the ads part? Do you use ads from Amazon?
I really want to know how ads work when you first start selling something. Do you need to run ads all the time at the start? Or after a while, can you stop ads and just get free traffic from search and regular customers?
If one item costs about $5–7 to make (not including shipping or ads), how much money would you spend at the beginning to promote it?
Also, how many different products are you selling right now?
Yes, I use Amazon PPC every time I launch a new product. In the start, ads really matter because:
- You need early views and sales to help your product show up higher.
- Ads give the system data like clicks and sales.
What I usually do:
- I start with auto and broad campaigns to collect info.
- After that, I move to exact match and the keywords that work best.
- I know the first 1–3 months might only break even or even lose a little money, but that’s okay if my product moves up in search.
When the product ranks for its main keywords, I lower the ad budget, but I don’t turn ads off fully. I always keep a small campaign running because other sellers can take your spot fast if you rely only on organic traffic.
For me, ads are not just a short push — they are a long-term growth tool.
For a product that costs about $4–6 to get shipped, here’s a simple plan:
- First order: Around 280–520 units (enough to test without risking too much).
- Inventory money: About $1,400–3,100 depending on the minimum order.
- Other expenses: Packaging/branding $190–520, pictures and listing content $210–480.
- Ads/testing: At least $950–1,100 for PPC to help the launch.
So, realistically, starting with around $3,100–5,200 is a safe budget for one product at this cost. You could spend less, but it makes it harder to grow if it becomes popular.
I like to keep my product list small but making good money. Right now, I focus on 4-7 main products that bring in most of the sales, along with a few versions of each. For me, it’s not about having 100 items—it’s about growing the few that really sell.
When I tried adding too many products at the start, I ended up overwhelmed. Now, I’d rather pick one strong product and expand it with different versions, bundles, and new places to sell.