G-Ads What's the best way to run an SMS campaign for a casino?

[WetSizzlin]

Hey,
I’m trying to run an SMS campaign for a casino, but I’m having some issues. I’m using an SMS provider and HLR to check the numbers, but something doesn’t seem right.
Here’s what I’ve done so far:

• Bought data
• Run it through HLR
• Split it for 4 brands and 4 creatives
• Sent SMS to the active numbers

But my results aren’t great, and I feel like I’m just wasting money.

• DLR: 89%
• CTR: 1-2% on average
• Click-to-Lead: 0% (almost nothing)

What do you think I’m doing wrong? What could I improve?
Is the data the problem? Should I try to find a higher-quality source? Or is it the creative that’s not working? What exactly needs to change?

 

[TwitEdit]

You should improve your ad design because your click-through rate is lower than usual.

Once your CTR goes up, you'll get more leads.

 

[WetSizzlin]

You should improve your ad design because your click-through rate is lower than usual.

Once your CTR goes up, you'll get more leads.

Thanks. I just want to clarify something.
This is cold data, so how can I tell if the problem is with the creative and not the data quality?
What’s the usual CTR for cold campaigns in the industry?

 

[ThinkWar]

In my view, to run a successful SMS campaign for your casino, focus on targeting the right audience, create clear offers, choose the best times, review the results to make changes, and make customer support a priority.

 

[WetSizzlin]

In my view, to run a successful SMS campaign for your casino, focus on targeting the right audience, create clear offers, choose the best times, review the results to make changes, and make customer support a priority.

Thanks for the response.
But, I’m the affiliate, not the casino owner, so I can’t focus on customer support.