Investing in high-end landing pages has its advantages. While the value of the words themselves is relatively low, the way they are organized and the words used to tap into the subconscious and stimulate a desire to buy is where the real value lies. Companies frequently experiment with words that trigger the limbic system, also known as NLP -
https://qbi.uq.edu.au/brain/brain-anatomy/limbic-system#:~:text=The limbic system is the,and fight or flight responses.,
, to make their audience more likely to buy. The goal is to create a dream or desire in the audience's mind that will prompt them to purchase the product. This is why the cost of high-quality landing pages can be quite high.
Some writers charge a premium to rearrange the words on a page in a specific order, taking into account the amount of text that appears on a scroll and other factors. I recall seeing a service on Google ads that charged around $2,000 for one sales page. There are also people on YouTube who teach how to talk when selling something, such as Grant Cardone, who suggests starting with the price in the first lines and then explaining the value you would get for that money.
I've experimented with starting my Upwork cover letters with the price and found that it often works well, as 95% of the time there is no negotiation after that. However, this strategy is only effective if you have a large enough audience to test it out. A blog with only 10 visitors per week won't benefit much from a $100,000 sales pitch, but a conversion rate from 1:100 to 1:17 in a $20 CPC Google Adwords campaign could mean significant cost savings.
Ultimately, investing in high-quality landing pages can be a worthwhile expense if done correctly. It's important to keep in mind that the value lies in the way the words are arranged and used to stimulate desire in the audience's mind, rather than the words themselves.
