I am the Chief Marketing Officer of Amazon FBA - feel free to ask me anything.

[ForumChell]

Hello!

For at least eight years, I've been exploring this forum using my username "firstname_lastname" and have gained a lot of knowledge. Today, I want to give back by creating a new account with a better username, and I am willing to answer any questions you may have regarding Amazon FBA.

As the CMO of a US-based company that specializes in pet products, we have been using Amazon FBA as our primary business model for the past 5-6 years. However, we are now expanding to other marketplaces and brick-and-mortar stores.

Although I cannot provide any company-specific information due to NDA constraints, I am happy to answer any general questions you may have about Amazon FBA.

Here are some topics that I suggest:

• Optimization of keywords
• Pay-per-click advertising (PPC)
• Enhanced Brand Content (EBC), also known as A+ Content
• Generating traffic
• Improving search rankings

I hope that you find these topics helpful and valuable.

 

[Dataville]

• What steps should I take to begin?
• Is it possible to start with just $1300?
• Are there any websites or software available to track rankings in my area?
• Can sales be achieved without relying on paid campaigns?

 

[DarthCanyons]

Thank you for initiating this discussion. I'm excited to share that I've recently set up my AMZ seller account and I'm planning to go PL (private label). I would greatly appreciate your insights on keywords and optimizing listings. From what I understand, I use H10 to find relevant keywords for my product and include them in the title. However, I'm unsure if I should also incorporate all or most of these keywords into the bullet points and product descriptions. Could you shed some light on this?

 

[Gneissm]

Thank you, I'll definitely be seeking your assistance! That's fantastic!