I'm preparing to start my Amazon FBA venture with a selection of 4-5 products. I'm contemplating the idea of using Facebook ads to drive traffic to a landing page, which would then guide customers to my Amazon products. I'm curious if you have experience with this method or if you could share your opinion on whether investing in Facebook ads could potentially produce better outcomes than using Amazon PPC (Pay-Per-Click) advertising.
I assume you are considering launching private label (PL) products. I highly recommend starting with just one product because having one excellent product is all you need for success. It's essential to thoroughly understand every aspect of your product, and I suggest conducting extensive research to gain deep insights. Analyzing the listings of the top 10 competitors and reading customer reviews, both positive and negative, can provide valuable information.
Sourcing is a critical factor in PL, and it's crucial to be skilled in negotiation, even if it means ordering bulk inventory. The goal should be to sell at the lowest price compared to your competitors while maintaining a target profit margin of around 30% in the top 10 search results.
The visual presentation of your product is crucial. Ensure that your main image is perfect, and invest effort into crafting exceptional listing content and bullet points.
There are various other important factors to consider, which I cannot cover comprehensively here. If you're interested, I can write a separate post detailing those aspects.
Regarding your question about advertising, I would advise against using Facebook ads, as it may not get the desired results. Instead, opt for Amazon PPC (Pay-Per-Click) for several reasons. Facebook customers often end up bouncing back from your Amazon listing, which can signal to Amazon that something is wrong with your product, potentially leading to a decrease in search rankings. In contrast, Amazon PPC tends to have lower advertising costs and higher conversion rates because Amazon shoppers are more likely to make purchases within the platform.