Why my linkedin accounts are not getting any engagement?

[Drophe]

Despite my experience in this field, I find myself at a loss for ideas regarding a particular challenge I'm facing.

I have a client who provides accounting services, and I'm responsible for managing their LinkedIn account. Unfortunately, the posts shared on the account receive very little engagement, resulting in a diminishing reach with each subsequent post.

The posts themselves are relevant to the industry and well-written, so the issue does not lie there. However, upon analyzing the client's connections, I noticed that there is a lack of people from the same industry, and approximately 40% of the connections are business owners.

I have a strong suspicion that the client's connections are not well-suited for their objectives. I'm seeking advice and suggestions on how to rectify this situation. Is there a way to improve the quality of connections to better align with the client's goals?

 

[Poddyvi]

Consider assuming control of the content creation or considering hiring a proficient person for the task. It appears that the current person might not be regarded as a "thought leader" in their field and might not effectively connect with their audience through their writing. By adopting this approach, you can exercise more influence over the direction of the account and achieve your desired objectives. Additionally, enrolling in a LinkedIn course could be beneficial, helping you optimize posts for higher rankings on Google search results, potentially securing a position among the top 10 SERP results.

 

[Shaingh]

• Instead of providing vague and unhelpful advice, try searching for "LinkedIn pods" on Google for more specific and practical information.
• You'll appreciate the tip later.

 

[TinnysDean]

Generate more connections within the same or related field. By increasing your network of connections, you'll open the door to even more opportunities for interaction and engagement, leading to a wider audience reach for your posts. Keep expanding your network, and you'll notice a significant boost in your online presence.

 

[BlikiPony]

Seek out people who are actively participating on LinkedIn by posting and engaging with content. When you engage with their posts, some of them are likely to return the favor. It's also beneficial to follow the principle of "fake it till you make it," which involves having acquaintances engage with your posts initially. This can help boost your post's visibility to a larger audience, increasing the likelihood of attracting engagement from new users.

Lastly, consider tagging active people in your posts. If you tag someone with a sizable following (10-15k audience) who responds to your post, their followers will also be exposed to your content. This strategy can significantly expand the reach of your posts and potentially lead to increased engagement.

 

[Girlan]

Increase the number of associations within the same industry to attract a larger audience and generate more interest in the content. Best of luck!

 

[Drophe]

Consider assuming control of the content creation or considering hiring a proficient person for the task. It appears that the current person might not be regarded as a "thought leader" in their field and might not effectively connect with their audience through their writing. By adopting this approach, you can exercise more influence over the direction of the account and achieve your desired objectives. Additionally, enrolling in a LinkedIn course could be beneficial, helping you optimize posts for higher rankings on Google search results, potentially securing a position among the top 10 SERP results.

I'm working on it, but there's really not much interaction happening. I checked out his connections, and they're not great. It seems like the issue is coming from that, plus he hasn't established any relationships with anyone so far. Still, thanks for pitching in - I appreciate it!