G-Ads What's the best way to run an SMS campaign for a casino?

WetSizzlin

WetSizzlin

Active member
Joined
Dec 26, 2022
Messages
247
Hey,
I’m trying to run an SMS campaign for a casino, but I’m having some issues. I’m using an SMS provider and HLR to check the numbers, but something doesn’t seem right.
Here’s what I’ve done so far:
  • Bought data
  • Run it through HLR
  • Split it for 4 brands and 4 creatives
  • Sent SMS to the active numbers
But my results aren’t great, and I feel like I’m just wasting money.
  • DLR: 89%
  • CTR: 1-2% on average
  • Click-to-Lead: 0% (almost nothing)
What do you think I’m doing wrong? What could I improve?
Is the data the problem? Should I try to find a higher-quality source? Or is it the creative that’s not working? What exactly needs to change?
 
You should improve your ad design because your click-through rate is lower than usual.

Once your CTR goes up, you'll get more leads.
 
TwitEdit said:
You should improve your ad design because your click-through rate is lower than usual.

Once your CTR goes up, you'll get more leads.
Click to expand...

Thanks. I just want to clarify something.
This is cold data, so how can I tell if the problem is with the creative and not the data quality?
What’s the usual CTR for cold campaigns in the industry?
 
In my view, to run a successful SMS campaign for your casino, focus on targeting the right audience, create clear offers, choose the best times, review the results to make changes, and make customer support a priority.
 
ThinkWar said:
In my view, to run a successful SMS campaign for your casino, focus on targeting the right audience, create clear offers, choose the best times, review the results to make changes, and make customer support a priority.
Click to expand...

Thanks for the response.
But, I’m the affiliate, not the casino owner, so I can’t focus on customer support.
 
Hey,
Which geos do you work with?
I run SMS traffic, and sometimes it really depends on the geo.
Also, the database is really important.
 
Gaucompa said:
Hey,
Which geos do you work with?
I run SMS traffic, and sometimes it really depends on the geo.
Also, the database is really important.
Click to expand...

I started in the UK, and from what I know, people there are really responsive to SMS, especially for gambling.
I agree with you about the database. It’s really important. But I trusted the person I got the data from.
Maybe it’s not perfect, but how would I know?
 
How did you test the SMS landing rate with real phone numbers? The carriers might block the messages.
 
WetSizzlin said:
I started in the UK, and from what I know, people there are really responsive to SMS, especially for gambling.
I agree with you about the database. It’s really important. But I trusted the person I got the data from.
Maybe it’s not perfect, but how would I know?
Click to expand...

Do you have the current number? Just to make sure the route is active. Sometimes there can be fake deliveries. Also, from what I’ve learned, it's better to test a few routes before starting the whole campaign.
 
Excunian said:
How did you test the SMS landing rate with real phone numbers? The carriers might block the messages.
Click to expand...

What do you mean? I gave the design to my operator, and they set up the routes for me. I can see the delivery rates on the platform. Is there a better way to test it?
 
Gaucompa said:
Do you have the current number? Just to make sure the route is active. Sometimes there can be fake deliveries. Also, from what I’ve learned, it's better to test a few routes before starting the whole campaign.
Click to expand...

I have the numbers, but I’m not exactly sure what you mean by 'live numbers.' On the operator platform, I can see the delivery rates. How can I tell if they’re fake? I believe they're a trusted company, so they wouldn’t claim something was delivered if it wasn’t. I can even see which networks had the highest delivery rates.
 
WetSizzlin said:
I have the numbers, but I’m not exactly sure what you mean by 'live numbers.' On the operator platform, I can see the delivery rates. How can I tell if they’re fake? I believe they're a trusted company, so they wouldn’t claim something was delivered if it wasn’t. I can even see which networks had the highest delivery rates.
Click to expand...

By live number, I mean if you get a number from services like SMS Activate or have someone in the country where you're launching your campaign. Where do you get your databases from? Maybe it would help to sort them by operators.
 
WetSizzlin said:
Hey,
I’m trying to run an SMS campaign for a casino, but I’m having some issues. I’m using an SMS provider and HLR to check the numbers, but something doesn’t seem right.
Here’s what I’ve done so far:
  • Bought data
  • Run it through HLR
  • Split it for 4 brands and 4 creatives
  • Sent SMS to the active numbers
But my results aren’t great, and I feel like I’m just wasting money.
  • DLR: 89%
  • CTR: 1-2% on average
  • Click-to-Lead: 0% (almost nothing)
What do you think I’m doing wrong? What could I improve?
Is the data the problem? Should I try to find a higher-quality source? Or is it the creative that’s not working? What exactly needs to change?
Click to expand...

Try looking for a different provider.
 
Look over your ideas. You don’t need fancy designs, but make sure they grab attention, are easy to understand, and help customers see the benefits.
 
I believe the main issue is with those text messages, and customers aren’t paying attention to them, making them feel like spam. It’s better to reach out to potential customers directly and guide them to your website.
 
This could be because of operator filtering. URLs are often blocked, and the SMS provider marks them as delivered even though they weren’t.
 
Mostly, make sure your messages are brief and powerful. Point out time-limited offers, like flash deals or weekend bonuses, to create urgency and inspire quick action.
 
That’s not a terrible click-through rate for a casino text. It’s about average. The issue might be with the promo page that appears when you click on it.
 
I think the reasons SMS marketing might not work well are:

  1. Is your phone number real? Is it from a popular local provider?
  2. Is the SMS content trustworthy and interesting? Does it follow the provider’s rules (like not using restricted words)?
  3. Does the provider's service work all day, or is it limited to certain hours?
  4. The timing is key. It should match when local people are active to make sure they receive it!
 
You must log in or register to reply here.
Similar threads Most view View more
Back
Top Bottom