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C&SP What are the methods for assessing the quality of copywriting?

Gneissm

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Hello everyone,

We have recently added a blog section to our website and are looking to improve our website's ranking through blogs. As we are outsourcing our copywriting, I'm looking for a quicker way to assess the quality of the content. Currently, I'm using Quillbot to check for plagiarism and proofreading the articles. However, this can be time-consuming, particularly when dealing with bulk orders.

I was wondering if anyone knew of a tool that could check for SEO optimization in the articles or perhaps a tool that could rate the content on a scale of 0-100. Are there any other tips or best practices for verifying the quality of outsourced blog articles?

Thank you.
 

Trippinet

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If you use WordPress, installing Yoast SEO can provide you with an article ranking on a scale of 0 to 100, along with an assessment of its SEO score.
 

WizKlug

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If you use WordPress, installing Yoast SEO can provide you with an article ranking on a scale of 0 to 100, along with an assessment of its SEO score.
I've heard that Yoast SEO may not always be accurate. Have you considered trying Rankmath Pro as an alternative?
 

ThinkWar

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Grammarly is a useful tool for checking grammar and spelling errors, as well as eliminating unnecessary or repetitive phrases from your text.
 

Shucket

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Consider hiring a human to perform a manual check, even though it may not be as speedy as using a bot. However, the advantage lies in obtaining higher quality results.
 

Landia

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Grammarly is a widely-used writing assistant that reviews grammar and spelling errors and offers suggestions to enhance clarity and conciseness. It's a handy tool for quickly assessing the quality of your content.
 

Wowraya

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To assess the quality of outsourced blog content, a few tools and best practices can be very useful. For evaluating SEO optimization, tools like Yoast SEO or Semrush are great options; they can provide scores or ratings on how well the content is optimized for search engines.

For proofreading and spotting grammatical errors, Grammarly is a valuable tool.

To ensure overall content quality, establish clear guidelines and expectations for your writers, offer constructive feedback and revisions as necessary, and regularly review their work.
 

Andlotts

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Grammarly for spelling and grammar checks, and Yoast SEO for optimizing the SEO aspects.
 
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