Trouble with Facebook ads

[vyactor]

Hey everyone, I'm running into a problem with my Facebook BH ads. I've just started using them to generate leads, and while most things are going well, my CTR is around 2.4%. Out of 22 clicks on my landing page, only three people submitted their information. This means each lead is costing me about $52.

Is this normal? What are the typical CTR and landing page conversion rates I should aim for?

 

[zohaiblhr]

Hey everyone, I'm facing a challenge. I recently began running black hat ads on Facebook to generate leads. Everything seems to be going fine, except my click-through rate (CTR) is at 2.6%. Additionally, out of 20 clicks on my landing page, only two people actually filled out the form. This means each lead is costing me around $50. Is this typical? What would be considered a standard CTR and conversion rate for landing page sign-ups?

Continue observing the performance for a while longer and assess the outcomes. Try increasing the number of ad groups to evaluate which ones deliver better results - keep the successful ones active and temporarily pause the less effective ones. If you're still receiving limited submissions on your landing page, consider improving the content. Develop new material and launch fresh campaigns. Wishing you success!

 

[Poddyvi]

The typical click-through rate is usually below 2-3%.

 

[Vunderl]

This largely hinges on the nature of your product.

It’s a FX product.

 

[zuanchakma]

CTR benchmarks vary depending on your campaign. If acquiring a customer for $50 is still profitable for you, then it's sustainable. However, you should focus on optimizing by introducing new ads, accounts, pages, and landing destinations.

 

[Yuexs]

It depends on your product and the optimization of your account.

 

[Zikola]

This depends on your product, and optimizing your ads is crucial. There are numerous strategies available, and this forum offers a wealth of information to guide you.

 

[Bugco]

One of the reasons I appreciate Facebook Ads is that we can always troubleshoot and correct issues as they arise.

Here are two key areas to address:

Low CTR
Low opt-in rate
To troubleshoot:

Design a new ad with compelling visuals and messaging to encourage more clicks.
Improve your landing page with effective copy.

 

[Cipher]

You should run more tests, tweak your content, and create a new ad with fresh creatives. As for CTR, it's difficult to determine whether 2-3% is good without knowing your product. There are many ways to enhance your results. Best of luck!

 

[Xiaoxin]

A CTR of 2.6% is fairly solid for Facebook ads, but a conversion rate of 10% on your landing page (2 out of 20) suggests there might be problems with the landing page.

 

[yunus496]

Consider tweaking your landing page to boost conversions.

 

[zonijatt]

You should run different campaigns within the same account and use multiple accounts for comparison. Each product will have its own performance metrics.

 

[tyraadam]

It depends on both your product and your campaign.

 

[Supremsten]

Monitor the campaign for a while to assess the conversion rate. Additionally, consider running a few more campaigns for comparison. Focus on the campaigns that yield the best results.

 

[Poddyvi]

It largely depends on whether your product is black hat or white hat.

 

[Buggyro]

You can refine your target area to a smaller region and split it into multiple groups. This approach will allow you to track and evaluate your campaign with greater detail.

 

[bycdspor]

That depends on your product and the level of optimization of your account.

 

[vyactor]

Continue observing the performance for a while longer and assess the outcomes. Try increasing the number of ad groups to evaluate which ones deliver better results - keep the successful ones active and temporarily pause the less effective ones. If you're still receiving limited submissions on your landing page, consider improving the content. Develop new material and launch fresh campaigns. Wishing you success!

I’m getting more traffic to my lead form, but the quality of leads is poor. My CTR is currently around 9%, but I’m not seeing any leads from my landing page. Despite multiple revisions, the results are still disappointing.