Facebook Spending All at Once or a Little Each Day?

[Ferrancy]

Our team has asked this a bunch of times.

We help get leads for money stuff like crypto and trading. The people we work with only want leads during their business hours. So, we usually set a 28-day budget and only run ads Monday to Friday.

But the problem? The price to get one lead goes way up when we do it like that. We also tried some tricks with bidding, but it didn’t really fix things.

When we switch to a daily budget that runs all the time (even nights and weekends), the cost to get leads drops by almost three times.

What would you try in this case?

 

[Fuzzyme]

Using a daily spend helps keep things easier to track. It’s usually smarter to pause or start smaller ad groups instead of stopping the whole thing.

 

[Ferrancy]

Using a daily spend helps keep things easier to track. It’s usually smarter to pause or start smaller ad groups instead of stopping the whole thing.

We start fresh with a new ad setup every day, but that causes a problem — the system doesn’t learn fast enough. We’re not getting to around 45 sign-ups in a week, so it doesn’t really “figure things out.”

Would it be better to use a daily spend and just switch ad groups off and on?
Will that mess things up or keep it working fine?

Thanks a lot for the help!

 

[Ferrancy]

Is somebody there?