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Are you aware of the potential for Pinterest to drive traffic to your website? Recent research indicates that Pinterest is experiencing rapid growth as a social media tool, providing an opportunity to boost your online presence and drive traffic.
According to Shareaholic's Q3 2014 Traffic Report, Pinterest surpasses the combined traffic generated by Google Plus, YouTube, LinkedIn, StumbleUpon, Reddit, and Twitter.
However, simply pinning your content on Pinterest is not enough to drive traffic effectively. The key focus on Pinterest lies in the quality of the images themselves. It is crucial to invest effort in creating compelling and captivating images. Once you have accomplished this, you can proceed to employ strategies to drive traffic through Pinterest. Here are three actionable methods to consider:
According to Shareaholic's Q3 2014 Traffic Report, Pinterest surpasses the combined traffic generated by Google Plus, YouTube, LinkedIn, StumbleUpon, Reddit, and Twitter.
However, simply pinning your content on Pinterest is not enough to drive traffic effectively. The key focus on Pinterest lies in the quality of the images themselves. It is crucial to invest effort in creating compelling and captivating images. Once you have accomplished this, you can proceed to employ strategies to drive traffic through Pinterest. Here are three actionable methods to consider:
- Incorporate a Pin It Button on Your Website: Include a Pin It button on your website, allowing visitors to easily share your content on Pinterest. When they share your content, it will be visible to their followers, leading to increased exposure and credibility for your content.
- Optimize Your Boards for Searchability: Creating boards on Pinterest is important, but it is equally essential to make them easily discoverable. Name your boards after your website or blog and provide clear descriptions, taglines, and links that accurately convey their purpose. This will facilitate their visibility on both Pinterest and search engines. Avoid excessive keyword stuffing in your descriptions, as prioritizing user experience is crucial in attracting and retaining potential visitors.
- Enhance Engagement: Active engagement is essential for driving traffic to your website through Pinterest. Regularly share compelling and curiosity-inducing images that encourage viewers to click through to your website. Conduct research on your followers' interests and preferences to better understand the types of images they enjoy and share. Use Pinterest's Rich Pin feature to provide detailed descriptions and specific information about the content linked to your images.