You have the option to consistently share image pins on Pinterest that will direct users to your website. These pins serve as a means to generate traffic towards your site. However, I have noticed a recent trend where image pins are receiving fewer views within the Pinterest platform. On the other hand, video pins, also known as idea pins, are gaining more popularity and attracting a larger audience. The challenge with video pins, though, is that they cannot be directly linked to your website.
To optimize your Pinterest account, it is advisable to adopt a combination of video pins and image pins. By incorporating video pins, you can entice users to visit your profile and engage with your content. Meanwhile, image pins can be used to drive traffic specifically to your website. This blend of both types of pins will allow you to take advantage of the benefits each has to offer.