How do you use LinkedIn ads to get good leads for your business?

[Heracyte]

Hi all,

I’ve been testing LinkedIn ads recently. They seem really good for B2B deals, but they cost more than Facebook or Google ads. Some people say they are worth the higher price because the targeting is strong. Others say it’s better to post for free and do outreach instead of paying for ads.

If you’ve done well with LinkedIn ads, what worked best for you to get strong leads or sales without spending too much money?

 

[Verigent]

I ran some ads on that platform, and it was really hard to manage how much money I was spending.

 

[Heracyte]

I ran some ads on that platform, and it was really hard to manage how much money I was spending.

Wow, is that true? I’m glad you told me.

 

[MagazineTopic]

Ads on LinkedIn can cost a lot, but picking the right people to show them to really matters. Don’t try to reach everyone. Choose your perfect customer very carefully. Think about their job title, what kind of work they do, and how big their company is.

Give them something useful, like a live class online or a helpful guide, instead of just trying to sell right away. Begin with a small budget to try out different ads and groups. Show ads again to people who already clicked or looked before, because that works well. At first, care more about getting good leads than getting a big number of them.