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Facebook ads are dead

DasRaven

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May I ask about the platforms you have transitioned to instead? Currently, I no longer find value in using Facebook Ads due to its diminished functionalities compared to before. The estimated delivery of my ads is consistently inaccurate, deviating significantly from the expected results. Additionally, the cost for displaying 1000 impressions ranges from $80 to $250, making it an ineffective system for me, especially considering the success I had with well-performing ad sets in the past. I'm puzzled as to why my ads aren't being delivered, even when they have high quality. It's quite perplexing. Furthermore, I've noticed that if I use another person's account for a different business with a new domain, I encounter the same issue. In light of these challenges, I'm curious to know which alternative ad platforms I should consider using.
 

IdealCert

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Id suggest google ads
 

Papilti

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Depending on your specific field of interest, you have the option to explore TikTok and Pinterest as potential platforms. Another avenue worth considering is collaborating with Instagram influencers.
 

Teenagmi

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TikTok can be considered as a potential solution, although it's possible that the limited reach of your Facebook account, which is a standard account, might result in lower visibility among users.
 

Certhw

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TikTok is definitely worth experimenting with.
 

FamousRazu

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I suggest considering Google Ads as an option. However, I would like to understand your objective first. Are you looking for increased leads or simply aiming for a broader reach? If your goal is to generate leads, I would definitely recommend using Google Ads. Please let me know your objective so that I can provide more specific suggestions.
 

Idekania

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What area do you specialize in? I believe that TikTok and Instagram are the most effective platforms.
 

Jimze

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Bing ads
Google ads
Quora ads
Pinterest ads
 

Selfch

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It varies based on your specific industry, but you can focus on attracting engaged and interested audiences by using Google Search Engine Marketing (SEM) and advertising on YouTube.
 

TreasureCent

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TikTok proved to be the most effective option for my needs.
 

Agmediho

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You may consider giving Instagram a try; it functions effectively too.
 

BooshPlus

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Currently, TikTok has the upper hand.
 

Catis

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I agree that starting from last year, the period of effective performance for AdSets has been decreasing, which means more effort is needed to refine the audience targeting. If your product is preferred by the GenX or Gen Alpha demographic, TikTok is a platform that is highly recommended.
 

Fuglobal

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May I ask about the platforms you have transitioned to instead? Currently, I no longer find value in using Facebook Ads due to its diminished functionalities compared to before. The estimated delivery of my ads is consistently inaccurate, deviating significantly from the expected results. Additionally, the cost for displaying 1000 impressions ranges from $80 to $250, making it an ineffective system for me, especially considering the success I had with well-performing ad sets in the past. I'm puzzled as to why my ads aren't being delivered, even when they have high quality. It's quite perplexing. Furthermore, I've noticed that if I use another person's account for a different business with a new domain, I encounter the same issue. In light of these challenges, I'm curious to know which alternative ad platforms I should consider using.
Are we currently in agreement? I'm curious if the performance of ads is influenced by the IP address. If too many ads are created from the same IP address, it could appear as spam to the system. Are there any other reasons that could affect ad performance?
 
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