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For those interested in selling on Amazon, the fees can be a major obstacle to success. Currently, Amazon takes 15% of the sales, plus an additional 20-35% for storage and shipment, which can quickly add up. Advertising fees (up to 15% of total fees) are also a consideration.
These fees have been increasing steadily, and using Amazon's storage and shipping services is essentially mandatory for success on the platform. As a result, these extra costs are unavoidable.
Since Amazon's revenue is largely driven by advertising, it's essential to advertise your products to be seen. When all these fees are factored in, it becomes clear that careful spending on advertising is crucial for achieving a good return on investment.
For example, let's say you're selling dog toys on Amazon for $20 per toy. Here's how the fees would break down:
Without considering manufacturing costs, your total profit would be $2,000 (Revenue) - $1,100 (Total Fees) = $900.
It's worth noting that this example is hypothetical and the actual fees may vary depending on various factors.
To sum up, Amazon takes over 50% of the revenue that sellers make on its platform. This fact may leave some feeling like Munch's "The Scream" painting.
Given these recent changes, there are a few options for sellers:
These fees have been increasing steadily, and using Amazon's storage and shipping services is essentially mandatory for success on the platform. As a result, these extra costs are unavoidable.
Since Amazon's revenue is largely driven by advertising, it's essential to advertise your products to be seen. When all these fees are factored in, it becomes clear that careful spending on advertising is crucial for achieving a good return on investment.
For example, let's say you're selling dog toys on Amazon for $20 per toy. Here's how the fees would break down:
- Amazon takes a 15% referral fee on each sale, which amounts to $3 for each toy sold.
- Since you're using FBA, Amazon will also handle storage and shipping, with fees that vary based on the size and weight of the toy. Let's assume it costs $5 to store and ship each toy.
- Advertising is also important to get your products in front of potential customers. You decide to allocate 15% of your total fees to advertising, which is equivalent to $1.80 for each toy sold.
- Referral Fees: 100 toys x $3 per toy (15% referral fee) = $300
- FBA Fees: 100 toys x $5 per toy (estimated FBA fee) = $500
- Advertising Fees: 15% of total revenue = $2,000 x 15% = $300
Without considering manufacturing costs, your total profit would be $2,000 (Revenue) - $1,100 (Total Fees) = $900.
It's worth noting that this example is hypothetical and the actual fees may vary depending on various factors.
To sum up, Amazon takes over 50% of the revenue that sellers make on its platform. This fact may leave some feeling like Munch's "The Scream" painting.
Given these recent changes, there are a few options for sellers:
- Raising prices (although this may not be well-received by customers)
- Finding alternative ways to store and ship products (which may not be practical for everyone)
- Exploring other marketplaces, such as Walmart (which can be a cheaper alternative, but with fewer customers)
- Investing more in your brand to encourage direct purchases