Facebook Challenges with Facebook School Ads

[PanetCute]

Hey everyone,

I'm running two Facebook campaigns for a Senior Secondary School within a 2km area radius. One campaign is to get likes/followers, and the second one is to generate form-based leads.

When I narrow down the audience targeting to relevant people, I'm not getting any leads, and the cost is going up. But when I broaden the targeting without any specific focus, I get one lead, but the cost is still too high. I want to increase the number of leads and decrease the cost. What strategy should I follow?

The same goes for the like campaign. I want more likes at a lower cost.

Please share the best strategy for running Facebook campaigns in these region-specific areas where the audience and locations are restricted or limited.

 

[Taistandb]

Here's a revised version of the instructions:

• Interactive Posts and Likes: Set a daily campaign budget between $20-$30, targeting a radius of 1-2-5, 10 km, with no specific target audience.
• Customer Articles: For articles written by potential customers, book 3-4 additional locations around the school within a 2-3 km radius, with a campaign group budget of 1-3-3.
• Page and Article Engagement: Ensure your page and articles receive interactions from friends to build trust.

 

[Josefribetr]

Hey everyone,

I'm running two Facebook campaigns for a Senior Secondary School within a 2km area radius. One campaign is to get likes/followers, and the second one is to generate form-based leads.

When I narrow down the audience targeting to relevant people, I'm not getting any leads, and the cost is going up. But when I broaden the targeting without any specific focus, I get one lead, but the cost is still too high. I want to increase the number of leads and decrease the cost. What strategy should I follow?

The same goes for the like campaign. I want more likes at a lower cost.

Please share the best strategy for running Facebook campaigns in these region-specific areas where the audience and locations are restricted or limited.

Please inform me of the specific audience type required for the campaign to run smoothly before we discuss any ideas.

 

[DreamyContent]

Hey everyone,

I'm running two Facebook campaigns for a Senior Secondary School within a 2km area radius. One campaign is to get likes/followers, and the second one is to generate form-based leads.

When I narrow down the audience targeting to relevant people, I'm not getting any leads, and the cost is going up. But when I broaden the targeting without any specific focus, I get one lead, but the cost is still too high. I want to increase the number of leads and decrease the cost. What strategy should I follow?

The same goes for the like campaign. I want more likes at a lower cost.

Please share the best strategy for running Facebook campaigns in these region-specific areas where the audience and locations are restricted or limited.

Such a restriction makes it very difficult to find potential customers. You should consider maintaining a more central and accessible location.

 

[Trimblue]

The key is to start with a very low budget and gradually increase it. Narrow your focus as much as possible.

 

[Jecterra]

To expand your reach and attract more likes and followers, focus on a topic that is relevant to today's youth, especially since you are targeting middle school students.

 

[Stockwi]

Consider optimizing performance and reducing costs by:

Ensuring you're targeting the right audience your high school wants to attract.
Reevaluating your audience criteria to better align with your goals.
Targeting locations that are of genuine interest to your audience.
Using Messenger ads to directly engage with your target audience and generate leads.

 

[Facerens]

It would be beneficial for you to expand your reach.