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- Jul 9, 2017
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Since I started in the dropshipping business, I've mostly been using 2C white pages.
Here are some basic rules:
Avoid using large logos or celebrity images.
As for Bing's new rules this year, it's clear there will be no strict action against infringement or counterfeiting! (https://help.ads.microsoft.com/#apex/ads/en/60215/0-500)
Check if the product on the website has a logo. If it does, there's a good chance it won't be approved.
You might wonder if this type is okay since there’s no logo and the person in the picture isn’t a celebrity.
My advice: no, I wouldn’t use it. It could involve portrait rights issues, and Bing has valid reasons for not approving them.
I use a 2C White Page Warm-up, and my pages must follow these five rules. If any of these are missing, Microsoft won’t approve them. However, Microsoft is more flexible with the 2B page rules. Each of the five links should be listed separately, not combined.
Let’s take a closer look. It's not just about having these five buttons—what's inside is even more important.
A typical example of something you shouldn’t expect to be approved.
Everything looks good, but if I came across a site like this, I wouldn’t pick it.
Many people like to add small social media buttons to their white pages, but I think that’s usually not needed.
If you must add them, make sure they’re clickable. Avoid buttons that don’t work or lead to unrelated pages when clicked.
Using advertising terms like "70% off" can be risky.
Would Nike quietly contact Microsoft to use a personal account to place ads on Bing? Would Adidas? Would Apple?
Of course not! If you try to use a well-known brand, Bing will just reject you. The reason is that these companies are already advertising with Bing, or Bing knows them, and you would need to show proof of this to move forward.
I’d like to ask you—what’s your goal with this type of site, instead of Microsoft?
Are you really wealthy? Just looking to throw around random money?
Microsoft can’t understand why you would want to run this kind of ad on Bing.
This is what I’ve used before, and one of them failed to load and couldn’t go to the payment page, so it got rejected.
I usually pick sites for electronic accessories, jewelry, lingerie, pet supplies, but I never go for medical items.
-1. Your website must have a real address, not just a filler. The map must be able to find it!
-2. Don’t just put any email on your website—use a real, working email address.
-3. The proxy IP should be static, like a home IP. Bing can have strict IP requirements sometimes.
-4. If you’re using an agency account, make sure to use a Hong Kong or US IP.
-5. Don’t start using the account right away—wait 2-5 days. If you're using a proxy account, make sure there’s money in it. Microsoft often detects idle accounts and will review them multiple times.
All of the above is based on my personal experience. If something seems off, feel free to point it out—I’m always open to learning.
Also, I’m from a non-English-speaking country, so I apologize for any mistakes in wording.
Here are some basic rules:
Avoid using large logos or celebrity images.
As for Bing's new rules this year, it's clear there will be no strict action against infringement or counterfeiting! (https://help.ads.microsoft.com/#apex/ads/en/60215/0-500)
Check if the product on the website has a logo. If it does, there's a good chance it won't be approved.
You might wonder if this type is okay since there’s no logo and the person in the picture isn’t a celebrity.
My advice: no, I wouldn’t use it. It could involve portrait rights issues, and Bing has valid reasons for not approving them.
- Poor policies.
I use a 2C White Page Warm-up, and my pages must follow these five rules. If any of these are missing, Microsoft won’t approve them. However, Microsoft is more flexible with the 2B page rules. Each of the five links should be listed separately, not combined.
Let’s take a closer look. It's not just about having these five buttons—what's inside is even more important.
A typical example of something you shouldn’t expect to be approved.
Everything looks good, but if I came across a site like this, I wouldn’t pick it.
- Incorrect buttons
Many people like to add small social media buttons to their white pages, but I think that’s usually not needed.
If you must add them, make sure they’re clickable. Avoid buttons that don’t work or lead to unrelated pages when clicked.
- False advertising
Using advertising terms like "70% off" can be risky.
- What if I use a big brand? Why not?
Would Nike quietly contact Microsoft to use a personal account to place ads on Bing? Would Adidas? Would Apple?
Of course not! If you try to use a well-known brand, Bing will just reject you. The reason is that these companies are already advertising with Bing, or Bing knows them, and you would need to show proof of this to move forward.
- Illogical white pages
Many people use AI-generated white pages or blogs.
I’d like to ask you—what’s your goal with this type of site, instead of Microsoft?
Are you really wealthy? Just looking to throw around random money?
Microsoft can’t understand why you would want to run this kind of ad on Bing.
- Payments that can’t be processed
If you’ve met all the requirements above and found a good website, there’s still one big issue: payment. Microsoft will now check if your 2C page can actually handle payment purchases. If it can’t, they won’t approve it.
This is what I’ve used before, and one of them failed to load and couldn’t go to the payment page, so it got rejected.
- Food Websites
I don’t typically use white pages with food products because they get extra attention. - Unapproved Businesses
I usually pick sites for electronic accessories, jewelry, lingerie, pet supplies, but I never go for medical items.
- Other
-1. Your website must have a real address, not just a filler. The map must be able to find it!
-2. Don’t just put any email on your website—use a real, working email address.
-3. The proxy IP should be static, like a home IP. Bing can have strict IP requirements sometimes.
-4. If you’re using an agency account, make sure to use a Hong Kong or US IP.
-5. Don’t start using the account right away—wait 2-5 days. If you're using a proxy account, make sure there’s money in it. Microsoft often detects idle accounts and will review them multiple times.
- Never start with a budget higher than $24!
- Use keywords that have a high search volume to warm up the account.
- Never use a blocked domain name, IP, or email address again. Older domains tend to work better.
- My personal approach is to increase the budget by 10% each hour based on the ads being run. On a separate account, I wouldn’t let the budget exceed $500 per day. I believe anything over $500 might attract more scrutiny.
All of the above is based on my personal experience. If something seems off, feel free to point it out—I’m always open to learning.
Also, I’m from a non-English-speaking country, so I apologize for any mistakes in wording.
