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TikTok How to prepare a US TikTok ad account?

Poolab

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I tried running BH offers on a Canadian TikTok ad account, and my metrics were consistently low, around $4-$5 CPM. But now that I’ve switched to a new US TikTok ad account for BH offers, my CPMs are always over $10. Does anyone know how to fix this? I’ve heard people talk about warming up the ad account with WH offers, but I thought that was just speculation. Any tips would be really helpful!
 

Brodernsfi

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No, CPM isn't about warming up your account. Try changing your video, title, and thumbnail to attract more viewers. That way, your CPM will be lower.
 

Intricul

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I tried running BH offers on a Canadian TikTok ad account, and my metrics were consistently low, around $4-$5 CPM. But now that I’ve switched to a new US TikTok ad account for BH offers, my CPMs are always over $10. Does anyone know how to fix this? I’ve heard people talk about warming up the ad account with WH offers, but I thought that was just speculation. Any tips would be really helpful!
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You can reduce those costs with a great ad, just like the last person said—it’s not about the account.
 

MagicGurl

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Getting your TikTok ad account ready can help lower CPMs for sure. It’s common to start with simple offers to build trust with the algorithm. Begin with a few low-risk ads that have great content and target larger groups of people. Slowly increase your spending over the next week or so before adding in bigger offers. Also, try different ads and target options to find what lowers CPMs, but it might take a little trial and error.
 

Tensco

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There’s nothing like a WH product. As for high or low CPM, I think it depends on the video content. It really matters whether people want to watch it or click on it.
 

Poolab

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Getting your TikTok ad account ready can help lower CPMs for sure. It’s common to start with simple offers to build trust with the algorithm. Begin with a few low-risk ads that have great content and target larger groups of people. Slowly increase your spending over the next week or so before adding in bigger offers. Also, try different ads and target options to find what lowers CPMs, but it might take a little trial and error.

Really thankful!
 

Landrater

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You don’t have to "warm up" an ad account. Of course, don't start with $10,000 a day, but you also don’t need to waste time with link-click campaigns just to get it going.
 

Poolab

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You don’t have to "warm up" an ad account. Of course, don't start with $10,000 a day, but you also don’t need to waste time with link-click campaigns just to get it going.

Thanks a lot! Could you send me a private message? I haven’t reached my 16 posts yet, haha.
 
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