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- Aug 5, 2019
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How I Achieved 300k Instagram Followers for My E-commerce Brand through Cold Emailing
I manage an e-commerce brand that specializes in fitness products, and I would like to share my experience of how I successfully grew my Instagram page from scratch to 300,000 followers within a few months using an unconventional method known as cold emailing.
Getting Started with Cold Emailing: After realizing that traditional approaches like social media posts and paid advertising were not geting the desired results, I explored growth hacking strategies and stumbled upon the idea of cold emailing. Intrigued, I decided to give it a try.
Crafting the Cold Email: To make my emails effective, I developed a concise and straightforward email template. I introduced myself, briefly described my brand, and explained my objective. I expressed interest in collaborating with influencers and people who shared similar interests, aiming to promote my brand on Instagram. Additionally, I provided a link to my Instagram page for easy reference.
Sending Out the Emails: I used a bulk email tool to send these emails to a list of people whose email addresses I acquired by scraping through Instagram. Surprisingly, the response rate was quite favorable, with approximately 20-30% of recipients expressing interest in collaboration and responding to my email.
The Outcomes: Over the course of a few months, I successfully collaborated with numerous influencers and like-minded brands who helped me amplify my brand's presence on Instagram. As a direct result, my follower count experienced rapid growth, reaching hundreds of thousands.
While some may consider this growth strategy unconventional or even questionable, I found it to be an extremely effective method for rapidly expanding my brand's visibility on Instagram. It is important to note that using such tactics carries inherent risks, so it is crucial to proceed cautiously and always prioritize maintaining your audience's trust and safeguarding your brand's reputation.
I manage an e-commerce brand that specializes in fitness products, and I would like to share my experience of how I successfully grew my Instagram page from scratch to 300,000 followers within a few months using an unconventional method known as cold emailing.
Getting Started with Cold Emailing: After realizing that traditional approaches like social media posts and paid advertising were not geting the desired results, I explored growth hacking strategies and stumbled upon the idea of cold emailing. Intrigued, I decided to give it a try.
Crafting the Cold Email: To make my emails effective, I developed a concise and straightforward email template. I introduced myself, briefly described my brand, and explained my objective. I expressed interest in collaborating with influencers and people who shared similar interests, aiming to promote my brand on Instagram. Additionally, I provided a link to my Instagram page for easy reference.
Sending Out the Emails: I used a bulk email tool to send these emails to a list of people whose email addresses I acquired by scraping through Instagram. Surprisingly, the response rate was quite favorable, with approximately 20-30% of recipients expressing interest in collaboration and responding to my email.
The Outcomes: Over the course of a few months, I successfully collaborated with numerous influencers and like-minded brands who helped me amplify my brand's presence on Instagram. As a direct result, my follower count experienced rapid growth, reaching hundreds of thousands.
While some may consider this growth strategy unconventional or even questionable, I found it to be an extremely effective method for rapidly expanding my brand's visibility on Instagram. It is important to note that using such tactics carries inherent risks, so it is crucial to proceed cautiously and always prioritize maintaining your audience's trust and safeguarding your brand's reputation.
