Directly address your target audience, your buyer persona, and engage them in conversation.
Begin by discussing their current situation, describing what they have, their emotions, their typical day, their social or economic status, as well as their frustrations and fears.
Then, transition to illustrating a compelling vision of how their life will be transformed once they adopt your product. Highlight their aspirations and desires, painting a vivid picture of the positive outcomes they can expect to achieve.
By speaking directly to their hopes and dreams, you can effectively demonstrate how your product or solution will bridge the gap between their current state and the improved future they desire.