Top 9 Free and Paid Alternatives to Google Optimize

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One of our readers recently askd about the best alternative to Google Optimize, a website experimentation tool. As Google has announced that the Optimize tool will be discontinued in September 2023, many marketers and business owners are seeking alternative options for their A/B testing requirements. To assist with this, we have compiled a list of the top Google Optimize alternatives, enabling you to select the solution that is best suited for your needs. Additionally, we will also reveal the alternative that we will be transitioning to.



What is Google Optimize and Why Use an Alternative?


Google Optimize is a free tool provided by Google, which enables you to perform split testing on your WordPress website and improve your site's user experience. With this tool, you can set up conversion experiments and assess whether adjustments to a landing page lead to an increase in conversions. For instance, you can perform A/B split tests on two versions of a sales page, vary the headline or alter the color of the call to action (CTA) buttons to determine which option generates the best results.

However, Google has declared that it will discontinue Google Optimize on September 30, 2023. Following this date, the tool will no longer be accessible, and all experiments and personalizations will end. Additionally, data will be unavailable after the sunset date.

Fortunately, there are many Google Optimize alternatives available in the market that allow you to continue testing and experimenting on your website. These alternatives are user-friendly, require no coding to configure, and offer powerful features. In this article, we will explore the best Google Optimize alternatives, focusing on those that are compatible with WordPress websites, although several of these competitors work on all website platforms.


1. Thrive Optimize



Thrive Optimize is an exceptional Google Optimize alternative for WordPress that is incredibly easy to use. It is part of the Thrive Theme suite, which features a variety of WordPress plugins designed to enhance conversions on your site.

One of the most significant advantages of using Thrive Optimize is that you can conduct experiments and A/B test landing pages without any coding. This plugin is user-friendly, so even beginners can use it without the need to add code snippets to their website.

Getting started with Thrive Optimize is effortless. You can create a landing page using the visual builder and then create a variant. From there, you can select a conversion goal, such as page visits, opt-in form submissions, or revenue. Once you have completed these steps, you can start running the test.

An added advantage of using Thrive Optimize is that you don't need to switch between tabs or windows to access the results of your experiments. Unlike Google Optimize, which requires you to move back and forth between tabs, Thrive Optimize provides a report within your WordPress dashboard. This report allows you to easily assess which variant is generating the most conversions. Additionally, you can create as many landing page variations as you wish for testing purposes. The plugin automatically determines the winning variant and presents the most effective option.


2. OptinMonster



OptinMonster is a leading WordPress popup plugin and lead generation software that offers a range of campaigns, including floating bars, welcome mats, and popups, to help grow your email list, increase conversions, and obtain more leads.

One of the benefits of using OptinMonster is its A/B testing tool, which allows you to test different popup and modal campaigns. This feature makes it an excellent alternative to Google Optimize because of its user-friendliness. With the drag-and-drop campaign builder, you can easily customize and create different variants.

Once you've established a split test, OptinMonster will randomly show the variations to your visitors and select a clear winner. You can then view comprehensive statistics on conversions inside your WordPress dashboard and determine which campaign performs best.


3. VWO Testing



VWO Testing is an excellent Google Optimize alternative that offers more features, including the ability to run multiple experiments on your website, products, apps, and server side. Its visual builder enables you to modify various page elements such as text, images, shapes, backgrounds, and more. Once you've made the necessary changes, you can conduct split tests to determine which variant performs best.

VWO Testing also includes an AI-powered copywriting tool that allows you to experiment with different headlines, CTA copies, and product descriptions. Additionally, the tool lets you perform tests based on user segments and behavior, such as targeting audiences based on time spent on a page, scroll depth, exit intent, and when someone clicks on elements.

With VWO Testing, you can start with their free plan that supports up to 50 thousand users per month, and if you require more, you can opt for their premium plans.


4. FunnelKit



FunnelKit, previously known as WooFunnels, is a top-tier sales funnel plugin for WordPress and WooCommerce. It enables users to effortlessly create funnels that generate leads, provide seamless checkouts, offer 1-click upsells, and much more.

One of FunnelKit's standout features is its A/B testing capability, which is specifically designed for WooCommerce. This means that users can conduct split-tests on various aspects of their product, including prices, page layouts, messages, designs, and funnels, without requiring any coding knowledge.

FunnelKit is also user-friendly, allowing users to set up experiments in just a few minutes. It allows users to test various components of their pages, including headings, images, prices, product descriptions, and more. Additionally, FunnelKit facilitates the process of declaring a winner once sufficient data has been gathered to determine which funnel performs the best.

In addition to its A/B testing feature, FunnelKit also provides other valuable features. For example, the FunnelKit Automation feature allows users to set up automated email and SMS campaigns.


5. Convert.com



Convert.com is an established A/B testing tool that can help you enhance your conversion rates. It delivers a rapid and seamless A/B testing experience, and is recognized for its speed.

It is an excellent substitute for Google Optimize as it provides access to all the features you are accustomed to with Google Optimize, and even more.

Moreover, Convert.com allows you to effortlessly integrate your tests with Google Analytics, and other tools such as Hotjar, Heap, Segment, HubSpot, and more.

The onboarding process for Convert.com can be a bit sluggish, but once you are up and running, you can create unlimited tests and quickly deploy changes.


6. Crazy Egg



Crazy Egg is a well-known heatmap tool that allows you to analyze user behavior on your website, including where they click, how they move their mouse cursor, and how they scroll through pages.

In addition to heatmaps, Crazy Egg provides an A/B testing tool that allows you to conduct experiments on your website and boost conversions. Its strength as a Google Optimize alternative lies in the additional features it offers alongside A/B testing.

These features include visitor recordings, error tracking, surveys, and traffic analytics. Moreover, Crazy Egg can be configured without requiring any coding knowledge, which is not possible with Google Optimize.

Crazy Egg also offers a multivariate engine that streamlines the testing process. All you need to do is select the elements you want to test and input your ideas. The engine then performs the test on your behalf.

Perhaps the best aspect of Crazy Egg is its compatibility with website builders, including WordPress, Shopify, Squarespace, Wix, and others.


7. Adobe Target




Adobe Target is a part of Adobe Marketing Cloud and is an enterprise-level solution used for running split tests on websites. It is more robust than Google Optimize and offers an omnichannel approach to A/B testing. This means that unlike isolated experiments, Adobe Target lets you run tests on all channels, giving you insight into how users interact with different variants from sources such as social media, paid search, organic traffic, and more.

The software is user-friendly and easy to set up. Additionally, its AI-powered automation allows you to test multiple experiences and personalize them for each visitor.

However, it's important to note that Adobe Analytics is only accessible to those who have Adobe Analytics. If you require a complete marketing solution with an A/B testing feature, Thrive Optimize is a viable alternative.


8. Optimizely



Optimizely is a highly popular alternative to Google Optimize and is widely used in the market. Their digital experience platform enables users to create various types of A/B testing experiments for their website.

Using Optimizely's visual editor and advanced targeting features, you can optimize your A/B testing campaigns efficiently. It is compatible with all website platforms and is the preferred choice of many major brands.

Although we have previously used Optimizely when they offered a free plan, the tool is now highly powerful and effective, but unfortunately, the prices are no longer budget-friendly for small businesses.


9. Kameleoon



Kameleoon is another top alternative to Google Optimize that provides robust solutions for conducting various types of experiments.

With Kameleoon, you can run web experiments and conduct A/B testing for both your website and mobile applications. You can assign business goals to your tests and analyze which variant increases conversions, retention, or engagement.

In addition, Kameleoon also offers advanced A/B testing features for developers and experienced users. You can run server-side experiments to enhance your product and customize it to work with various development languages and frameworks such as PHP, Java, Ruby, Flutter, and more.

Moreover, Kameleoon provides AI-powered personalization options, allowing you to deliver unique experiences to every visitor, target different segments for testing, and comply with privacy regulations such as GDPR and CCPA.


Bonus: UserFeedback



The UserFeedback plugin is a valuable tool that enables you to gather genuine feedback from your website visitors in real-time.

By obtaining feedback directly from your visitors, you can gain insights that analytics alone may not reveal. This helps you gain a deeper understanding of your audience's intentions and make significant website improvements accordingly.

With UserFeedback, you can ask your users various questions such as what content they would like to see, what information is missing from your site, why they did not make a purchase, and much more.

The UserFeedback plugin is incredibly user-friendly, and it offers ready-made templates to simplify the process of creating popup feedback surveys quickly.



UserFeedback allows you to ask a variety of questions, including open-ended questions, multiple-choice questions, and even the ability to collect email addresses and star ratings from your visitors.

Additionally, UserFeedback provides a range of features to enhance your experience, such as built-in reporting, page-level targeting, integrations with Google Analytics and MonsterInsights, and many more.

If you're just getting started, you can try out the free version of UserFeedback.


Which is the Best Google Optimize Alternative (Expert Pick)


To find an alternative to Google Optimize, Thrive Optimize, VWO Testing, and FunnelKit are the top choices to consider.

If you require a WordPress A/B testing tool, Thrive Optimize is an excellent option. It is both affordable and includes powerful features. Additionally, it is part of the Thrive Suite, which offers other solutions like a quiz builder, popup form builder, and WordPress page builder.

For a versatile alternative that works on all platforms, we recommend VWO Testing. They offer a generous free plan that is suitable for most small business owners.

If you're an eCommerce store owner looking for a Google Optimize alternative specifically for WooCommerce, FunnelKit is the best option. They offer in-depth integration with WooCommerce, and their features allow you to customize every aspect of the funnel, including adding custom 1-click upsells and order bumps, to help increase your average order value.

We hope this article has assisted you in finding the best Google Optimize alternative. Additionally, you may want to explore our ultimate WordPress SEO guide to improve your SEO ranking and compare the best push notification software with A/B testing features to boost your traffic.