The Best 9 Google Analytics Plugins for WordPress

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When it comes to managing a WordPress website, accurately measuring user engagement is crucial for evaluating its effectiveness and devising growth strategies.

Fortunately, users can easily access their website statistics directly from the dashboard by using Google Analytics WordPress plugins. Many WordPress plugins are available for this purpose, offering similar benefits and features.

To help you choose from the various options available, we have compiled a list of the top nine Google Analytics plugins for WordPress. Additionally, we will discuss the importance of using a Google Analytics plugin and provide guidance on how to install it on WordPress.



How to Add Google Analytics Plugins in WordPress
Top Google Analytics WordPress Plugins
1. MonsterInsights
2. HubSpot
3. WP Statistics
4. Analytify
5. Conversios.io
6. Site Kit
7. GA Google Analytics
8. Slimstat Analytics
9. Jetpack



How to Add Google Analytics Plugins in WordPress


Title: Top 9 Google Analytics WordPress Plugins for Advanced Tracking

Managing a WordPress website requires the proper measurement of user engagement to assess its effectiveness and plan for growth strategies. Google Analytics WordPress plugins enable users to access their site statistics directly from the dashboard. Several WordPress plugins are available for this purpose, providing similar benefits and features.

We have compiled a list of the top nine WordPress Google Analytics plugins to help you narrow down your options. Additionally, we will discuss the importance of using a Google Analytics plugin and explain how to install it on WordPress.

Top Google Analytics WordPress Plugins:

MonsterInsights
HubSpot
WP Statistics
Analytify
Conversios.io
Site Kit
GA Google Analytics
Slimstat Analytics
Jetpack
Adding Google Analytics Plugins to WordPress:
Google Analytics is a freemium service with robust tracking features that allow you to gather valuable data about your site visitors and their behavior. Before adding Google Analytics to WordPress, make sure you already have an existing WordPress site. Our WordPress web hosting plans include one-click installations and customer support to help with server setup.

Here are the steps to add Google Analytics to WordPress:

Register an account on the Google Analytics website.
Install Google Analytics on your WordPress website. You can do this by either connecting Google Analytics manually by inserting a code snippet and tracking ID into the functions.php or header.php file, or using a Google Analytics plugin to set it up without any code editing.
Benefits of Using Google Analytics:
Here are some benefits of using Google Analytics:

Create content that converts by identifying which links and pages receive the most clicks, allowing you to create tailored content for your audience’s needs and preferences.
Create audience segments by grouping your audience based on their behavior, demographics, traffic source, and conversion rate, which will help optimize your marketing efforts.
Improve SEO by using analytics tools to find keyword opportunities and gain insight into traffic sources.
Optimize the user experience by using analytics tools to reveal navigational issues and design flaws, inferred from the tool’s behavior analysis feature, which shows user interactions on each web page.

Top Google Analytics WordPress Plugins

In summary, when evaluating the best Google Analytics plugins for WordPress, it's important to consider factors such as ease of use, features, types of data and reporting, pricing, release version and updates, reviews and active users, and responsive support.

A plugin with a user-friendly interface and navigation elements can help simplify the tracking process, and the plugin's features should align with your business needs. Additionally, consider what metrics and data your business should measure based on its goals, and compare pricing, functionality, and support across competitors.

It's also important to ensure that the plugin is updated frequently and compatible with the newest version of WordPress, as using outdated plugins can harm your site's security and performance. Positive reviews and a decent number of installations reflect the plugin's credibility, and a well-documented support system can help address any issues that may arise.


1. MonsterInsights


MonsterInsights is a powerful Google Analytics plugin that's ideal for eCommerce tracking. With over 3 million downloads and a rating of 4.6/5, it's a popular choice among website owners.

The free version of MonsterInsights offers basic functionality, such as outbound link tracking and real-time stats. However, if you want access to exclusive features like enhanced eCommerce tracking, event tracking, customized reporting, and automated email reports, you'll need to upgrade to one of its premium plans, which start at $99.50/year.

One of the best things about MonsterInsights is its seamless integration with other WordPress plugins, such as WooCommerce, Easy Digital Downloads, and Google Optimize. Additionally, the latest version of MonsterInsights comes with better user journey analytics and an improved activation process.

However, one potential drawback of MonsterInsights is that its paid plans may be too expensive for small business owners. Nonetheless, if you're looking for a comprehensive analytics solution for your eCommerce site, MonsterInsights is definitely worth considering.

2. HubSpot



HubSpot is a popular WordPress plugin that offers customer relationship management (CRM), marketing, and site analytics tools. With over 200,000 downloads and a rating of 4.3/5, it's a great choice for large businesses looking for an all-in-one growth solution. While the plugin is freemium, with paid plans starting at $45/month, it provides a wide range of features to help you engage with visitors better.

One of the newest features of HubSpot is event tracking, which allows you to review banners and Gutenberg block preview images. Additionally, the plugin supports integration with over 1,000 marketing, sales, and operations tools, making it easy to manage all aspects of your business from one platform.

With HubSpot's website traffic analytics, you can analyze your content's performance with detailed filters, such as bounce rate and page views. The plugin also offers an intuitive drag-and-drop interface for designing compelling forms and pop-ups. Furthermore, you can create campaigns with specific content pieces and analyze which aspects of your landing pages or blog posts need improvement to increase conversions.

One of the standout features of HubSpot is its predictive leads ranking, which automatically predicts site leads' score and ranking, allowing you to focus on leads that are most likely to convert. Additionally, the plugin offers behavioral event triggers and reporting, which enables you to automate tasks such as sending notifications and emails when a visitor takes a specific action on your website. You can also analyze the success of events based on completion reports and customizable funnels.

However, it's worth noting that HubSpot includes many non-analytics features, which may be overwhelming for some users who are solely interested in analytics.

3. WP Statistics



WP Statistics is a WordPress analytics plugin that is ideal for beginners, with over 600,000 downloads and a rating of 4.1 out of 5. The plugin is best suited for creating demographic reports and is available for free, with premium add-ons starting at $99 per year. WP Statistics provides well-designed charts and graphs to visualize raw analytics data, making it easy for users to understand.

The latest version of WP Statistics, 13.2.4, includes enhancements such as a REST API status check and Cross-Site Request Forgery (CSRF) protection. The plugin has several key features, including a data filtering function that sorts out unnecessary information from reports, statistical reporting emails that send automated email reports containing WordPress website statistics, and visitor location tracking that shows the geographical position of visitors on an interactive GeoIP-based map. This helps users identify areas that require more focus.

WP Statistics also includes automatic updates that remove outdated data and update GeoIP automatically, redirect and keyword tracking that tracks visitors' search queries and redirects from search engines like Google, DuckDuckGo, and Bing, and data protection features that ensure user privacy by storing personal information locally on the WordPress database. Users can also limit access to login or admin pages and IP addresses. Additionally, analytics reports can be exported as downloadable files in TSV, XML, or CSV formats, and the Function API allows other WordPress themes and plugins to retrieve site statistics.

One disadvantage of WP Statistics is that most of its advanced features, such as customization options and chart creation, are only available if users purchase the premium add-ons bundle, which costs from $69 to $289 per year.

4. Analytify



Analytify is a Google Analytics plugin for WordPress that is essential for creating detailed and accurate reports. It has over 60,000 downloads and a rating of 4.7 out of 5, making it a highly recommended plugin. Analytify's dashboard is clean and straightforward, making it easy for users to access an overview of their site stats.

The latest version of Analytify, 4.2.1, includes a Fluent Forms integration, bug fixes, and the ability to sync the dashboard's timezone with WordPress settings. The plugin is available for free, with three premium plans starting at $59 per year.

Analytify has several key features, including a front-end reporting feature that allows users to display web traffic and other statistics on their website without logging in to the WordPress dashboard. The plugin also offers UTM campaign tracking to improve a user's business campaign strategy by monitoring cart abandonment and bounce rate, social media reporting to monitor a user's social media campaign's performance, and customized post tracking to keep track of custom post types like galleries, portfolios, and testimonials. Analytify also has a shortcodes feature that allows users to add stats to any custom WordPress template, including posts, pages, and HTML widgets.

However, some users have reported glitches while loading full analytics, and there are complaints about the free version having too many ads. These are known errors and limitations of the plugin.

5. Conversios.io



Conversios.io is a well-known plugin for Google Analytics that caters specifically to eCommerce business owners. It provides a comprehensive eCommerce tracking feature that enables you to evaluate your online store's performance. The plugin has over 40,000 downloads with an impressive 4.8/5 rating. It is ideal for creating advanced eCommerce statistics, and its pricing is freemium with paid versions starting from $19 per month.

The latest version, 4.8.0, introduces the Performance Max Campaigns feature, which allows you to target users on all of Google's advertising networks. In addition, an upcoming release will feature the Rule-based Campaign Report feature, which will display clicks, conversions, and sales from a campaign.

The plugin's Starter package is free and includes basic features such as universal analytics tracking and product feed sync for up to 100 products. Users can also choose from its three premium plans:

Hustle, which offers full Google Analytics tracking features, starting from $19/month.
Growth, which provides premium customer support and a free Google Analytics audit for $29/month.
Leap, which offers unlimited product auto-update and sync, starting at $49/month.
Conversios.io provides an actionable dashboard that displays performance metrics for your eCommerce business by fetching essential data from Google Analytics, Google Merchant Center, and Google Ads. It also supports data tracking for customers' shopping and checkout behavior, allowing you to identify areas for improvement on your eCommerce site and ensure a smoother shopping experience. Additionally, it enables you to advertise your products on Google Merchant Center easily and create automated shopping campaigns for your products with high-quality product feeds before listing them on the Google Search Network. Lastly, the plugin automatically enables active remarketing tags for eCommerce events, which allows you to display ads for your best-performing products and target high-impact audiences.

However, Conversios.io has some limitations. It only supports reports for simple eCommerce products, and if you want to track complex products, you may need to consider a more advanced option such as MonsterInsights. Furthermore, it may not be compatible with certain WordPress themes.

6. Site Kit



Site Kit provides users with a centralized dashboard that connects their WordPress site with various Google services. With over 2,000,000 downloads and a 4.2/5 rating, it's a popular open-source plugin that generates easy-to-understand analytics reports for free.

The latest release of Site Kit has added a secondary view feature and simplified the dashboard for displaying Search Console data.

Site Kit's key features include integration with multiple Google services, such as Google Search Console, AdSense, and PageSpeed Insights, and a code-free environment that allows beginners to use various Google tools without coding experience. Additionally, Site Kit provides a disconnect feature that allows users to easily disconnect Google services from their website.

However, Site Kit lacks eCommerce and form tracking features. If you need to track eCommerce performance and contact forms, you'll need to install another plugin as Site Kit doesn't support integration with eCommerce and form plugins.

7. GA Google Analytics




GA Google Analytics is a widely used Google Analytics plugin with over 600,000 downloads and a 4.9/5 rating. It was developed by Jeff Starr, a WordPress expert with more than 15 years of experience, and is designed to provide valuable insights into website visitors.

GA Google Analytics offers a freemium pricing model, with Pro versions available at different price points ranging from $10 to $100 per year. These versions come with additional features and benefits.

The key features of GA Google Analytics include the ability to set up multiple Google Analytics tracking codes in any blog post or page in the WordPress admin panel or front-end, advanced options to disable tracking for users logged in to the admin area, a user opt-out box that allows visitors to opt out of tracking, and comprehensive documentation available from the Help tab.

However, the free version has limited features and does not provide in-depth insights like other advanced WordPress Google Analytics plugins on the list. Additionally, users are required to log in to their Google Analytics account to view reports and data.

8. Slimstat Analytics



Slimstat Analytics is a free and open-source WordPress analytics plugin that has been downloaded over 100,000 times and has a high rating of 4.8/5. It offers a range of features that allow users to monitor registered users, track JavaScript events, and evaluate email campaigns.

One of the key benefits of Slimstat Analytics is its community support, which makes the platform accessible to users of all levels. It also integrates with popular website caching plugins like Cloudflare, W3 Total Cache, and WP SuperCache, and provides privacy-focused features like hiding visitors' IP addresses to protect their information. Additionally, Slimstat Analytics includes a customizable cookie pop-up that allows users to display their cookie policies without installing separate plugins.

However, Slimstat Analytics only covers basic analytics and may not be suitable for users who require more in-depth information about their visitors' behavior.

9. Jetpack



Jetpack is a versatile plugin for WordPress that offers a range of functions, including site security, CRM, and performance tools. It has over 5 million downloads and a rating of 3.9/5, making it a popular choice among WordPress users. The plugin is best suited for those looking for basic analytics stats and is available for free with the option to upgrade to Google Analytics-integrated plans starting at $10.95/month.

Jetpack's growth tools include Google Analytics integration, allowing users to view their website's traffic stats directly from the WordPress dashboard. While the basic package is free, we recommend purchasing the Security package to unlock all growth tools, more security features, and performance features.



Key features of Jetpack include multisite management, downtime monitoring, beginner-friendly interface, content delivery network (CDN), site protection, and activity log. Jetpack's CDN feature enables users to serve images and static files on its servers instead of their own, saving costs and bandwidth.

However, Jetpack's analytics feature is part of its plugin bundle, which may make the interface feel bloated and sluggish for users looking solely for analytics-focused plugins.