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It is preferable to have a verified Google My Business (GMB) listing with a specified location.
Optimize on-page elements, which includes: a. Defining the client's trade area. b. Identifying main keywords and their search volume. c. Creating a GEO Grid mapping for each main keyword and category. d. Analyzing competitors' strategies. e. Assigning appropriate main and secondary categories. f. Incorporating GEO modifiers and main keywords in the business name, if possible. g. Developing GMB optimized content.
Off-page optimization involves: a. Ensuring consistent citations from major and niche platforms. b. Building backlinks to the main website. c. Creating dedicated local pages. d. Encouraging and managing customer reviews.
Focus on increasing click-through rates (CTR) for both branded and main keyword searches using valid methods.
Enhance GPI (Google Profile Interactions) within the trading area by implementing strategies mentioned in points 2-10. This includes reverse engineering the tactics employed by top competitors within the client's specific trade area (where the majority of their customers come from), rather than just focusing on cities.
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