How to make TikTok ads perform better and run more smoothly.

[Gaucompa]

Hey everyone,


I found a method that can help purchase and conversion ads work better.


The main idea is to start with a broad “View Content” campaign using about $9–$21. This helps reach a wide audience for cheaper and lets the algorithm and pixel learn who is more likely to click the ads.


Doing this can speed up the pixel learning process and help everything run better from the start. When I use this, I usually see CTRs above about 1.1%, and sometimes it even reaches around 3.8% early on.


The pixel really matters.


Does anyone else have tips to improve ad performance? Please share below.


— Jaf

 

[SellFunky]

Good advice. I’ve noticed that using strong ads, like simple user-made style videos, and testing different openings or thumbnails a lot can raise click rates quickly.

Also, showing ads again to people who already interacted with your page can help get better results too.

 

[Gaucompa]

Good advice. I’ve noticed that using strong ads, like simple user-made style videos, and testing different openings or thumbnails a lot can raise click rates quickly.

Also, showing ads again to people who already interacted with your page can help get better results too.

Solid point. I’m trying to understand how to reach warm audiences, but I think I’d need around 950–1,050 “add to cart” actions on my Shopify store first, then upload that data as a CSV into Shopify.

Not totally sure if I’m thinking about this the right way though—does that sound correct?