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Email marketing is a powerful tool for businesses, and as an owner, you likely recognize its potential. With a 99% daily usage rate, email remains a crucial channel for reaching customers. To optimize your email marketing efforts, consider using an email opt-in plugin. In fact, a HubSpot survey revealed that 59% of respondents credit marketing emails with influencing their purchasing decisions.
With so many options available, selecting the right email opt-in plugin can be daunting. To simplify the process, we have compiled a comprehensive comparison of the 11 best email opt-in plugins for WordPress. This resource will help you identify the plugin that best suits your needs.
Why Use Email Opt-in Plugins for WordPress?
Using an email opt-in plugin enables you to gather email addresses on your website, and send newsletters to your subscribers, effectively nurturing and growing your email list. It's a straightforward approach to creating an email subscription form and testing it.
Most email opt-in plugins available nowadays include A/B testing features that enable you to measure the effectiveness of your email subscription forms and make necessary adjustments. Even without any coding knowledge, you can modify the form's design by simply dragging and dropping elements. Additionally, many of these email opt-in plugins offer various customization features, enabling you to tailor the forms according to your needs.
Not only can these plugins be set to "pop-in," but you can also choose to have the signup form slide into a webpage, place it in a sidebar, or embed it within a post. Furthermore, many plugins provide robust support for examining the content of your emails, such as open rates, spam, heatmap tracking, and unopened rates.
It's clear that if you're serious about expanding your email list, a quality plugin is essential.
The Top 11 Best Email Opt-in Plugins for WordPress
This article presents a compilation of the top 11 email opt-in plugins for WordPress, catering to both ends of the spectrum. From lightweight plugins to feature-packed ones, including A/B testing and comprehensive triggers, we've got you covered. Without further ado, let's dive in!
1. MailOptin
MailOptin is an exceptional plugin that streamlines email list management, making it an ideal choice for those who want to simplify their email marketing efforts. This plugin offers email marketing automation and lead generation tools, along with five customizable opt-in form types that cater to your specific requirements.
MailOptin also features an exit-intent feature and provides detailed A/B testing data and comprehensive analytical reports to help you evaluate your email marketing impact. Additionally, it uses the WordPress Customizer, which is an essential component of WordPress itself.
With over 30,000 active installations, MailOptin is an excellent option for both seasoned and novice email marketers alike.
Key Features:
Wide range of templates available.
Includes more than 30 built-in CSS3 animations.
A/B split testing tool to aid decision-making.
Multiple display triggers, including page views, exit intent, scrolling, Adblock, and many more.
Pros:
Live demo available.
Impressive drag and drop capabilities.
Provides excellent analytical reporting.
Cons:
No phone support available.
No free plan, although a lite version with limited features is available.
2. Popup Maker
Popup Maker is an exceptional plugin that enables you to create any type of email opt-in form with ease. This plugin, like MailOptin, boasts straightforward drag and drop functionality and includes 26 different elements that you can use to target content on your WordPress site.
Moreover, you have the ability to control cookies, thereby modifying how frequently popups appear on the platform. Popup Maker also features remarkable popup editing tools and four different triggers that you can choose from.
Key Features:
Cookie control functionality.
Accurate targeting via defining conditions.
Seamless integration with WordPress.
Pros:
Easy to use interface.
Offers a plethora of features to customize your popups.
Cons:
Reports suggest that Popup Maker may slow website loading times.
3. Thrive Leads
Thrive Leads is a well-known opt-in plugin, particularly favored by developers. It offers support for a range of popup types, including lightbox, slide-ins, screen fillers, sidebar positioning, and many others.
Furthermore, it includes an impressive A/B testing suite that provides analytical data on the performance of your campaigns. It also offers several mobile-responsive templates, making it easy to create opt-in forms. If you're looking for an all-in-one solution, Thrive Leads is an excellent choice.
Notable Features:
Pre-designed templates available.
Integrations with other email service providers.
Comprehensive stats and reports.
Pros:
Affordable, particularly as part of the Thrive Suite.
Fantastic support.
Cons:
The UI may appear cluttered to new users.
4. Bloom
Bloom, created by Elegant Themes, offers six distinct options for designing personalized email opt-in forms. With over 100 templates to choose from, and the ability to add opt-in forms manually via shortcode, Bloom allows for a highly customizable email marketing experience.
For users of other Elegant Themes products, such as Divi, Bloom's seamless integration makes it an even more valuable tool. Each opt-in form can be tailored to align with the branding and color scheme of your website.
Notable features of Bloom include its easy integration with various email service providers, detailed statistics and conversion reports, and a centralized dashboard for monitoring performance.
The pros of Bloom include its support by Elegant Themes, an intuitive interface, and a plethora of customization options. However, some users may be disappointed by the lack of an exit intent trigger and the fact that it cannot be purchased separately, but only as part of the Thrive Suite.
5. Convert Pro
Convert Pro is a popular choice among WordPress enthusiasts for its comprehensive features. With numerous opt-in form types to choose from, a drag-and-drop customization interface, and advanced trigger settings, this tool offers pinpoint targeting for maximum effectiveness.
One of the most noteworthy features of Convert Pro is its A/B testing tool, which allows you to compare multiple opt-in forms and select the best performing one. The interface is similar to a page builder, giving you full control over virtually everything.
Other notable features of Convert Pro include support for major email service providers like MailChimp and Campaign Monitor, as well as 2-step opt-ins and mobile responsiveness.
The pros of Convert Pro include its fast loading times, excellent A/B testing capabilities, and seamless integration with other technologies. However, some users may find its unique interface takes some getting used to.
6. OptinMonster
OptinMonster is a dominant force in the realm of opt-in plugins, boasting more than 1 million active installations. This plugin is particularly well-suited for eCommerce store owners, bloggers, and content creators, as its versatility makes it an ideal choice for anyone seeking to expand their email list.
OptinMonster provides a host of intelligent features to optimize conversions, including geo-location traffic targeting and intent triggers. Additionally, extensive A/B testing capabilities make it simple to create and test your plugins.
Notable features of OptinMonster include seven different types of opt-in forms, a wealth of triggers, and advanced targeting options such as referring URL, geolocation targeting, and cookie targeting.
Pros of OptinMonster include an excellent community with a plethora of support options, simple campaign setup, and a vast collection of pre-designed templates. However, some users may be disappointed to learn that they cannot turn off campaigns automatically and that certain integrations (such as Salesforce or Kartra) are not available.
7. WP Subscribe
For a basic, lightweight email opt-in plugin that can help you create decent forms, WP Subscribe is an excellent choice. While it may not have as many features as some of the other plugins on this list, it's a great option for those who are just starting out.
WP Subscribe takes a straightforward approach to creating opt-in plugins. The tool is easy to use and creates mobile-responsive opt-in forms that load quickly, though with limited customizability.
Notable features of WP Subscribe include integration with email service providers like MailChimp and AWeber, as well as mobile-responsive templates and a shallow learning curve.
The pros of WP Subscribe include its cost (it's free!) and the availability of a WP Subscribe Pro plan, which includes additional features and integrations. However, some users may find the plugin's limited functionality and customization options to be a drawback, and it doesn't have as many integrations as some other plugins.
8. MailChimp for WP
MailChimp is more than just an email opt-in plugin. It's a comprehensive platform that can help you launch and grow your business, providing detailed analytics and insights along the way.
Despite its many features, MailChimp's opt-in form functionality stands out. To use MailChimp for WP, you must already be using MailChimp to manage your email lists and leads.
With MailChimp for WP, you can add a checkmark to your comment form so that users are automatically subscribed to your lists when they leave a comment on your blog. You can also allow users to subscribe when they use your WooCommerce checkout page.
Notable features of MailChimp for WP include basic integrations, ease of use, and page-level targeting. The pros of using MailChimp for WP include its cost (it's free to use) and the availability of a Pro version with additional features. However, the plugin's functionality is extremely limited, and there are minimal customization options available.
9. HelloBar
HelloBar is a powerful email opt-in plugin that provides WordPress users with a plethora of features. It enables you to create an opt-in form that runs along the top of your website and allows you to add a call to action button, as well as a social sharing button, for increased customization.
This email opt-in plugin is ideal for e-commerce stores or promoting brands, as it provides a dedicated dashboard, A/B testing, and social media sharing buttons, among other features, which help you grow your email list. However, the free version is quite limited, and you need to use Zapier to configure it with platforms like Ontraport.
10. Sumo
Sumo is a highly popular tool with nearly a million website users. It's a valuable email capture tool that offers opt-in form creation for free. It's packed with excellent features like a heat map tracker, customizable subscription form, and social sharing buttons. It was previously known as SumoMe and is perfect for those who are new to email marketing and want to grow their list quickly.
Sumo boasts of an excellent suite of tools that help with lead generation and provides a plethora of pre-made templates. It's an ideal choice for both beginners and professionals alike. While it offers a free version, it has limited features, and the interface can be a bit cluttered.
11. Newsletter Glue
Newsletter Glue is a new plugin that allows WordPress users to publish newsletters in the block editor. It takes a Gutenberg-first approach and simplifies existing tools and workflows, making it easy for writers to focus on creating content that resonates with their audience.
Newsletter Glue offers several plan options, making it ideal for casual writers, those just getting started, or agencies. It's notable for its seamless integration with 11 email platforms, including ActiveCampaign, Mailchimp, and MailerLite, without requiring any migration.
The plugin comes equipped with everything you need to create customized and SEO-friendly newsletters. You can publish your newsletters on your domain, ensuring they're not hosted on third-party sites. Newsletter Glue's Pro Blocks are also available, which include social embeds, meta data, and author bylines. It also allows you to create beautifully formatted curated newsletters by dropping links into their post embed block. The plugin pulls the featured image, headline, and excerpt, and formats it into an email-ready table without extra effort.
Newsletter Glue is built with the familiar block editor, making it easy to use, and you can save an hour per newsletter. However, not everyone loves Gutenberg, and you'll need a separate email service provider (like Mailchimp) as Newsletter Glue doesn't send the emails for you.
The Bottom Line
Choosing the right email opt-in plugin can be challenging with so many options available. To make the best decision, it's essential to identify the features you need and then test the plugin through a free trial or hosted demo.
Before purchasing a plugin, it's recommended to try it out first through a hosted demo or a trial version. However, keep in mind that the plugin alone won't guarantee more sign-ups for your newsletter. You also need to optimize your content to achieve the best results.
With so many options available, selecting the right email opt-in plugin can be daunting. To simplify the process, we have compiled a comprehensive comparison of the 11 best email opt-in plugins for WordPress. This resource will help you identify the plugin that best suits your needs.
Why Use Email Opt-in Plugins for WordPress?
Using an email opt-in plugin enables you to gather email addresses on your website, and send newsletters to your subscribers, effectively nurturing and growing your email list. It's a straightforward approach to creating an email subscription form and testing it.
Most email opt-in plugins available nowadays include A/B testing features that enable you to measure the effectiveness of your email subscription forms and make necessary adjustments. Even without any coding knowledge, you can modify the form's design by simply dragging and dropping elements. Additionally, many of these email opt-in plugins offer various customization features, enabling you to tailor the forms according to your needs.
Not only can these plugins be set to "pop-in," but you can also choose to have the signup form slide into a webpage, place it in a sidebar, or embed it within a post. Furthermore, many plugins provide robust support for examining the content of your emails, such as open rates, spam, heatmap tracking, and unopened rates.
It's clear that if you're serious about expanding your email list, a quality plugin is essential.
The Top 11 Best Email Opt-in Plugins for WordPress
This article presents a compilation of the top 11 email opt-in plugins for WordPress, catering to both ends of the spectrum. From lightweight plugins to feature-packed ones, including A/B testing and comprehensive triggers, we've got you covered. Without further ado, let's dive in!
1. MailOptin
MailOptin is an exceptional plugin that streamlines email list management, making it an ideal choice for those who want to simplify their email marketing efforts. This plugin offers email marketing automation and lead generation tools, along with five customizable opt-in form types that cater to your specific requirements.
MailOptin also features an exit-intent feature and provides detailed A/B testing data and comprehensive analytical reports to help you evaluate your email marketing impact. Additionally, it uses the WordPress Customizer, which is an essential component of WordPress itself.
With over 30,000 active installations, MailOptin is an excellent option for both seasoned and novice email marketers alike.
Key Features:
Wide range of templates available.
Includes more than 30 built-in CSS3 animations.
A/B split testing tool to aid decision-making.
Multiple display triggers, including page views, exit intent, scrolling, Adblock, and many more.
Pros:
Live demo available.
Impressive drag and drop capabilities.
Provides excellent analytical reporting.
Cons:
No phone support available.
No free plan, although a lite version with limited features is available.
2. Popup Maker
Popup Maker is an exceptional plugin that enables you to create any type of email opt-in form with ease. This plugin, like MailOptin, boasts straightforward drag and drop functionality and includes 26 different elements that you can use to target content on your WordPress site.
Moreover, you have the ability to control cookies, thereby modifying how frequently popups appear on the platform. Popup Maker also features remarkable popup editing tools and four different triggers that you can choose from.
Key Features:
Cookie control functionality.
Accurate targeting via defining conditions.
Seamless integration with WordPress.
Pros:
Easy to use interface.
Offers a plethora of features to customize your popups.
Cons:
Reports suggest that Popup Maker may slow website loading times.
3. Thrive Leads
Thrive Leads is a well-known opt-in plugin, particularly favored by developers. It offers support for a range of popup types, including lightbox, slide-ins, screen fillers, sidebar positioning, and many others.
Furthermore, it includes an impressive A/B testing suite that provides analytical data on the performance of your campaigns. It also offers several mobile-responsive templates, making it easy to create opt-in forms. If you're looking for an all-in-one solution, Thrive Leads is an excellent choice.
Notable Features:
Pre-designed templates available.
Integrations with other email service providers.
Comprehensive stats and reports.
Pros:
Affordable, particularly as part of the Thrive Suite.
Fantastic support.
Cons:
The UI may appear cluttered to new users.
4. Bloom
Bloom, created by Elegant Themes, offers six distinct options for designing personalized email opt-in forms. With over 100 templates to choose from, and the ability to add opt-in forms manually via shortcode, Bloom allows for a highly customizable email marketing experience.
For users of other Elegant Themes products, such as Divi, Bloom's seamless integration makes it an even more valuable tool. Each opt-in form can be tailored to align with the branding and color scheme of your website.
Notable features of Bloom include its easy integration with various email service providers, detailed statistics and conversion reports, and a centralized dashboard for monitoring performance.
The pros of Bloom include its support by Elegant Themes, an intuitive interface, and a plethora of customization options. However, some users may be disappointed by the lack of an exit intent trigger and the fact that it cannot be purchased separately, but only as part of the Thrive Suite.
5. Convert Pro
Convert Pro is a popular choice among WordPress enthusiasts for its comprehensive features. With numerous opt-in form types to choose from, a drag-and-drop customization interface, and advanced trigger settings, this tool offers pinpoint targeting for maximum effectiveness.
One of the most noteworthy features of Convert Pro is its A/B testing tool, which allows you to compare multiple opt-in forms and select the best performing one. The interface is similar to a page builder, giving you full control over virtually everything.
Other notable features of Convert Pro include support for major email service providers like MailChimp and Campaign Monitor, as well as 2-step opt-ins and mobile responsiveness.
The pros of Convert Pro include its fast loading times, excellent A/B testing capabilities, and seamless integration with other technologies. However, some users may find its unique interface takes some getting used to.
6. OptinMonster
OptinMonster is a dominant force in the realm of opt-in plugins, boasting more than 1 million active installations. This plugin is particularly well-suited for eCommerce store owners, bloggers, and content creators, as its versatility makes it an ideal choice for anyone seeking to expand their email list.
OptinMonster provides a host of intelligent features to optimize conversions, including geo-location traffic targeting and intent triggers. Additionally, extensive A/B testing capabilities make it simple to create and test your plugins.
Notable features of OptinMonster include seven different types of opt-in forms, a wealth of triggers, and advanced targeting options such as referring URL, geolocation targeting, and cookie targeting.
Pros of OptinMonster include an excellent community with a plethora of support options, simple campaign setup, and a vast collection of pre-designed templates. However, some users may be disappointed to learn that they cannot turn off campaigns automatically and that certain integrations (such as Salesforce or Kartra) are not available.
7. WP Subscribe
For a basic, lightweight email opt-in plugin that can help you create decent forms, WP Subscribe is an excellent choice. While it may not have as many features as some of the other plugins on this list, it's a great option for those who are just starting out.
WP Subscribe takes a straightforward approach to creating opt-in plugins. The tool is easy to use and creates mobile-responsive opt-in forms that load quickly, though with limited customizability.
Notable features of WP Subscribe include integration with email service providers like MailChimp and AWeber, as well as mobile-responsive templates and a shallow learning curve.
The pros of WP Subscribe include its cost (it's free!) and the availability of a WP Subscribe Pro plan, which includes additional features and integrations. However, some users may find the plugin's limited functionality and customization options to be a drawback, and it doesn't have as many integrations as some other plugins.
8. MailChimp for WP
MailChimp is more than just an email opt-in plugin. It's a comprehensive platform that can help you launch and grow your business, providing detailed analytics and insights along the way.
Despite its many features, MailChimp's opt-in form functionality stands out. To use MailChimp for WP, you must already be using MailChimp to manage your email lists and leads.
With MailChimp for WP, you can add a checkmark to your comment form so that users are automatically subscribed to your lists when they leave a comment on your blog. You can also allow users to subscribe when they use your WooCommerce checkout page.
Notable features of MailChimp for WP include basic integrations, ease of use, and page-level targeting. The pros of using MailChimp for WP include its cost (it's free to use) and the availability of a Pro version with additional features. However, the plugin's functionality is extremely limited, and there are minimal customization options available.
9. HelloBar
HelloBar is a powerful email opt-in plugin that provides WordPress users with a plethora of features. It enables you to create an opt-in form that runs along the top of your website and allows you to add a call to action button, as well as a social sharing button, for increased customization.
This email opt-in plugin is ideal for e-commerce stores or promoting brands, as it provides a dedicated dashboard, A/B testing, and social media sharing buttons, among other features, which help you grow your email list. However, the free version is quite limited, and you need to use Zapier to configure it with platforms like Ontraport.
10. Sumo
Sumo is a highly popular tool with nearly a million website users. It's a valuable email capture tool that offers opt-in form creation for free. It's packed with excellent features like a heat map tracker, customizable subscription form, and social sharing buttons. It was previously known as SumoMe and is perfect for those who are new to email marketing and want to grow their list quickly.
Sumo boasts of an excellent suite of tools that help with lead generation and provides a plethora of pre-made templates. It's an ideal choice for both beginners and professionals alike. While it offers a free version, it has limited features, and the interface can be a bit cluttered.
11. Newsletter Glue
Newsletter Glue is a new plugin that allows WordPress users to publish newsletters in the block editor. It takes a Gutenberg-first approach and simplifies existing tools and workflows, making it easy for writers to focus on creating content that resonates with their audience.
Newsletter Glue offers several plan options, making it ideal for casual writers, those just getting started, or agencies. It's notable for its seamless integration with 11 email platforms, including ActiveCampaign, Mailchimp, and MailerLite, without requiring any migration.
The plugin comes equipped with everything you need to create customized and SEO-friendly newsletters. You can publish your newsletters on your domain, ensuring they're not hosted on third-party sites. Newsletter Glue's Pro Blocks are also available, which include social embeds, meta data, and author bylines. It also allows you to create beautifully formatted curated newsletters by dropping links into their post embed block. The plugin pulls the featured image, headline, and excerpt, and formats it into an email-ready table without extra effort.
Newsletter Glue is built with the familiar block editor, making it easy to use, and you can save an hour per newsletter. However, not everyone loves Gutenberg, and you'll need a separate email service provider (like Mailchimp) as Newsletter Glue doesn't send the emails for you.
The Bottom Line
Choosing the right email opt-in plugin can be challenging with so many options available. To make the best decision, it's essential to identify the features you need and then test the plugin through a free trial or hosted demo.
Before purchasing a plugin, it's recommended to try it out first through a hosted demo or a trial version. However, keep in mind that the plugin alone won't guarantee more sign-ups for your newsletter. You also need to optimize your content to achieve the best results.
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