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Using email marketing can be an effective way to boost your conversion rates by keeping your website visitors informed about news and promotions through regular newsletters. However, creating and sending these emails can be time-consuming, especially if you want them to be personalized and relevant to each recipient. This is where a WordPress newsletter plugin comes in handy, as it can automate the process and provide features such as audience segmentation. To simplify your decision-making process, we've tested several newsletter plugins for WordPress and narrowed down the best options on the market.
Top 5 WordPress Newsletter Plugins
1. Sender
2. Newsletter
3. Jackmail
4. MailPoet
5. Mailster
Top 7 WordPress Email Subscription Plugins
1. Mailchimp for WordPress
2. Popup Builder
3. Thrive Leads
4. OptinMonster
5. WP Subscribe
6. Icegram
7. Sleeknote
What Makes a Great Newsletter Plugin?
Why Do You Need a Newsletter Plugin?
Email marketing involves sending emails to potential customers and existing customers to promote sales, share new blog posts, or provide relevant information. You can also use email newsletters to request feedback and establish trust with your customers.
Email marketing is crucial for your business due to several reasons. For example, it helps you to nurture leads by offering coupons or free trials to attract users and convert them into subscribers or customers. It also fosters customer loyalty by providing promotions and informative content. Additionally, data shows that email marketing generates a high return on investment (ROI) of $42 for every $1 spent.
To enhance your email marketing strategy and SEO, it is highly recommended to use a WordPress newsletter management plugin. With these plugins, you can create and send newsletters directly from your WordPress dashboard, build attractive forms and pop-ups, and manage your mailing list effectively.
To develop an effective email marketing campaign, you will need two types of plugins: WordPress newsletter and email subscription plugins. Our list of recommended plugins includes both types to help you achieve your marketing goals.
Top 5 WordPress Newsletter Plugins
The purpose of newsletter plugins is to manage email communication and distribution to your subscribers. These plugins do not offer templates or editing tools for creating pop-ups and forms, unlike subscription plugins.
The best WordPress newsletter plugins integrate powerful built-in features such as automation and analytics to help you streamline your email marketing efforts. Here are some of the top-rated newsletter plugins for WordPress:
1. Sender
Looking for a powerful and affordable no-code WordPress newsletter plugin for your business? Look no further than Sender!
This robust and user-friendly email marketing plugin allows you to easily communicate with your audience and drive profitable results. With drag-and-drop email builder and editable templates, you can create professional and mobile-responsive emails without any coding skills.
Sender offers a wide selection of premade, eye-catching email templates, as well as free stock images for adding that creative touch to your emails. Plus, its popups and embeddable forms can help you grow your subscribers list quickly and easily.
With intelligent segmentation, personalization, and easy-to-understand reports, you can easily track the performance of your email campaigns and optimize them for better results. Sender also offers step-by-step automation builder for creating fully automated workflows, from welcome emails to abandoned cart sequences.
Best of all, Sender's Free Forever plan offers up to 2,500 subscribers and 15,000 emails per month, while paid plans start as low as $8 per month. Whether you're just starting out or looking to scale your business, Sender can help you achieve your email marketing goals hassle-free.
2. Newsletter
If you're looking for a comprehensive email marketing solution for your WordPress site, Newsletter is a top contender. With its drag-and-drop composer, you can easily customize newsletter forms with a variety of block options, including images, videos, and social widgets. Plus, with single or double opt-in options, you can easily grow your newsletter list.
Newsletter is SMTP-ready and integrates with external mail delivery services, allowing you to send newsletters quickly and track their effectiveness. You can also control delivery speed and send emails in batches to more accurately target your audience.
In addition, the plugin offers detailed statistics reports to help you make informed decisions based on open and click rates. With several free add-ons, such as user import, content locking, and newsletter archiving, you can maximize your campaign's potential.
Best of all, Newsletter is completely free, with no limit on the number of emails you can send. For access to extensions and full-year support, the premium version is available starting at $65.
3. Jackmail
With this WordPress email newsletter plugin, you can easily manage your email list and send emails without leaving your WordPress dashboard. The plugin features a user-friendly drag-and-drop email builder, enabling you to create responsive newsletter templates effortlessly. Additionally, Jackmail doesn't display any ads on your email footer, so your branding strategies will remain prominent.
Jackmail is also compatible with various third-party opt-in plugins, such as Ninja Forms, Bloom, and Contact Form 7. Its analytics tools are incredibly comprehensive, providing detailed statistics on email openings, link clicks, and average reading time. This information can assist you in developing an actionable strategy to encourage subscribers to keep opening and reading your emails.
To prevent your emails from ending up in the spam folder, Jackmail uses a built-in SMTP server and employs calculated anti-spam practices.
Jackmail's plans start at $69/month, and if you'd like to test its compatibility on your WordPress site, a 30-day free trial is available. During the trial period, you can send up to 500 emails.
4. MailPoet
MailPoet is an easy-to-use WordPress newsletter plugin that offers over 50 pre-made templates for newsletters that you can customize using the built-in drag-and-drop editor. Alternatively, you can create your own designs and add images or other media types from your WordPress library.
This plugin allows you to automatically notify your subscribers about new posts on your site, and you can track the performance of your email campaigns using the insightful analytics tool. MailPoet provides reports on how many people open your emails and click on links, and you can use this data to create targeted emails for specific audiences.
For those running eCommerce websites, the plugin offers WooCommerce integration. By adding a signup form to the checkout page, you can collect customers' data and encourage repeat purchases.
You can use the MailPoet Premium plan for free for up to 1,000 subscribers. To build more extensive lists, you'll need to upgrade to a paid plan, which starts at €15/month and comes with a 30-day money-back guarantee.
5. Mailster
Mailster is a widely used WordPress newsletter plugin that enables you to create and send newsletters directly from your dashboard. It includes six types of autoresponders to ensure timely delivery of the latest newsletters to your subscribers. You can automate your marketing campaigns by selecting the preferred schedule for sending emails from a single menu.
This email marketing plugin is integrated with Unsplash, which provides access to over a million stock images to create stunning newsletters. Additionally, Mailster's real-time analytics feature allows you to track email opens, clicks, unsubscriptions, and person subscriber activity right on your screen.
Mailster allows for the storage of an unlimited number of subscribers and lists without additional fees. Compared to other email marketing services, you can have more control over your data and assets. It also provides SMTP support, single and double opt-ins, and a built-in subscription widget.
The regular license for this email service is $69/license, and you can extend the support from six months to one year for an additional fee of $24.
Top 7 WordPress Email Subscription Plugins
Email subscription plugins provide useful tools to create forms and plugins that help to convert more users to subscribers. However, it's important to note that these plugins are not solely dedicated to sending emails. For that, you'll need to install a newsletter plugin to fully optimize your campaign.
Here are our top picks of email subscription plugins:
1. Mailchimp for WordPress
If you use Mailchimp, you can take advantage of this WordPress plugin to develop your mailing list and monitor your campaign's performance effectively.
The plugin's form builder is user-friendly, giving you the flexibility to create subscription forms that perform optimally across different browsers and devices.
Moreover, it offers great versatility, allowing you to position sign-up forms anywhere on the website, including pages, posts, and widget areas.
An additional benefit is the list management features, which let you quickly add an email subscription checkbox to your contact form, signing people up as subscribers automatically.
Detailed reports and statistics provide valuable insights into the most effective sign-up methods and the pages with the highest traffic.
This plugin also integrates well with WooCommerce, making it easy to segment the subscriber list based on abandoned carts and customers' purchases.
Mailchimp for WordPress also offers a range of third-party integrations and add-ons, such as Google reCAPTCHA, WPBruiser, and Boxzilla, to boost security and add pop-ups to the site.
The free version of the plugin allows you to list up to 2,000 subscribers. If you wish to access all its features, subscribe to one of the premium plans, which range from $59 to $149 per year.
2. Popup Builder
If you're looking to use pop-up messages to collect email addresses for your newsletter campaign, Popup Builder is an excellent WordPress plugin to install.
This plugin specializes in creating and managing promotional pop-ups that inform your website visitors about your offers, discounts, and other notices. It offers multiple solutions, including HTML, Facebook, image, and shortcode pop-ups.
Popup Builder also includes a newsletter module for sending out email marketing campaigns, eliminating the need for an additional newsletter plugin.
The plugin offers a range of customization options, including the ability to modify pop-up colors and themes or add animation effects and opening sounds to make them more noticeable to visitors.
Depending on the number of websites you're licensing, plans start at $39.95 per year, which includes a variety of extensions, such as AdBlock, WooCommerce, and Mailchimp.
3. Thrive Leads
Thrive Leads is an email list-building plugin that optimizes your WordPress website's conversions, making it an excellent addition to your website.
Its drag-and-drop editor is user-friendly and allows for easy designing of various types of opt-in forms. You can build forms from scratch or choose pre-designed templates from the Thrive Leads library.
The plugin offers multiple form-trigger configurations, such as exit intent, on scroll, and page load, and has an advanced targeting system to display opt-ins based on the category, page, and other content the visitor is viewing.
Moreover, Thrive Leads includes an A/B testing engine that enables you to preview your signup form's overall design and written content, leading to a better user experience.
To install Thrive Leads, you need to subscribe to Thrive Suite for $19 per month. By getting the plan, you gain access to not only Thrive Leads but also Thrive Optimize, Thrive Quiz Builder, and other tools.
4. OptinMonster
OptinMonster is a powerful email marketing service that converts anonymous website visitors into email subscribers. This WordPress plugin is an excellent tool for creating high-converting pop-ups.
OptinMonster has a vast library of hundreds of pop-up templates, including newsletter pop-ups, slide-ins, and announcement bars, which eliminates the task of creating pop-ups from scratch.
Designing pop-ups is easy with the user-friendly visual editor. With drag-and-drop functionality, you can add dynamic elements like countdown timers and spinning wheels in seconds.
These pop-ups offer smart page targeting features, which you can personalize based on customer behavior to ensure the pop-ups reach the right audience.
OptinMonster also has exit-intent technology and retargeting parameters that reduce the number of visitors abandoning your website.
Plans for OptinMonster start at $9 per month and include A/B testing, analytics, and usage in unlimited campaigns.
5. WP Subscribe
WP Subscribe is a lightweight email subscription plugin that's compatible with caching plugins, allowing your subscription form to load faster and improve your website's SEO performance.
With WP Subscribe, you can quickly create your email list by adding subscription boxes to your website's sidebar. It also has a vast library of visually appealing designs to choose from.
However, the free version of the plugin has limited customization options, such as only allowing you to modify the styling and fonts. To make more substantial changes, such as changing the background color, you need to add custom CSS code to the plugin.
WP Subscribe integrates with Mailchimp and Aweber, allowing you to manage your campaigns and send newsletters to your subscribers.
You can download WP Subscribe for free, or you can upgrade to the WP Subscribe Pro version starting at $29/year.
6. Icegram
Icegram seems to be a versatile plugin for WordPress users who want to create various opt-in forms, pop-ups, and messages to boost their newsletter campaigns. Its premium version offers more message types, templates, and targeting options for users to maximize the effectiveness of their campaigns. However, it's important to note that Icegram is a form builder only, and you need to integrate it with an email marketing service to send newsletters to subscribers. The pricing for Icegram's premium plan starts at $97/year, while the free version provides basic features for creating message templates and targeting.
7. Sleeknote
Sleeknote is a top-notch pop-up plugin for WordPress that boasts over 110 customizable templates suitable for all types of businesses, from automotive industries to beauty salons.
One of its main features is the ability to collect email addresses to grow your mailing list. This plugin allows you to show pop-ups with tailored messages according to each visitor's behavior on your website.
The design customizer offers interactive elements such as floating images and radio buttons, which can make your pop-ups visually appealing and eye-catching. With just a few clicks, you can create pop-ups that align with your brand's look and feel.
Moreover, Sleeknote allows you to turn buttons, images, and links into subscription forms and hide campaigns from existing subscribers.
Sleeknote has multiple premium plans, which range from $69 to $470 per month, and come with a 7-day free trial.
What are the key qualities that make a newsletter plugin great?
Choosing the right newsletter plugin, especially for beginners, can be overwhelming. To simplify your search, here are the key features to consider when selecting a WordPress newsletter plugin:
- User-Friendly Interface: The plugin should have an easy-to-navigate interface for both beginners and experienced developers.
- Reliable Sending Service: Look for plugins with an SMTP server or third-party integrations to improve email deliverability.
- Targeted List Management: Segment your list and create campaigns that cater to subscribers' interests.
- Flexible Customization: The plugin should offer design tools to match your brand and product's look.
- Automation Features: Consider plugins that allow you to automate tasks like sending emails to save time and increase productivity.
- Analytics: Gain insights into your campaigns with in-depth analytics to better align content with subscribers' preferences.
