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Are you searching for the most effective tool to track your website's keyword rankings for SEO purposes?
With the aid of a search engine results page (SERP) tracking tool, you can monitor the positions of specific keywords on your website. By keeping track of keyword position changes, you can also compare your website's performance with that of your competitors.
This article features our expert selection of the finest SEO rank tracking tools for keywords.
Why Should You Use a SERP Keyword Tracking Tool?
Do you want to enhance your search engine optimization (SEO) strategy? A keyword tracking tool for search engine results pages (SERP) can help. You can monitor keyword rankings for different pages and determine what's effective for your business.
If your keyword rankings are rising and your organic traffic is increasing, then your SEO endeavors are paying off. In the event that your keyword rankings decline, these SERP tracking tools will immediately alert you, so you can promptly fix the issue and avoid losing sales revenue.
In addition to this, using rank-tracking tools has the added benefit of allowing you to monitor your competitors. You can see what search terms they rank for and discover new keyword opportunities for your WordPress website.
To grow your business, let's take a look at the top rank tracker tools that you can use.
1. Semrush
Semrush is the ideal rank tracker tool for keeping tabs on your keyword rankings. As a comprehensive SEO toolkit, it is favored by numerous digital marketing professionals, including ourselves at WPBeginner and our other ventures.
By using Semrush's position tracking feature, you can monitor the movement of your website's keyword rankings. The tool also identifies which search terms appear in SERP features such as Google sitelinks, featured snippets, and knowledge panels.
With Semrush, you can get a comprehensive view of your rankings by seeing how many search terms are among the top 3, 10, 20, and 100. You can even keep track of your ranking distribution over time.
Semrush also offers a powerful feature that allows you to track your competitors' keywords. You can add up to 10 competitor URLs and track their search engine performance to gain a better understanding of their SEO strategies.
In addition to keyword tracking, Semrush provides a host of other features to support your SEO efforts. You can conduct keyword research, identify backlink opportunities, perform detailed competitor analyses, discover paid keywords, track social media performance, and much more.
2. Ahrefs
Another exceptional rank tracker tool is Ahrefs, which, like Semrush, is a comprehensive platform for SEO and digital marketing.
Ahrefs' Rank Tracker feature enables you to add your website or connect your Google Search Console account to import projects. You can then add the keywords you want to track to your Ahrefs dashboard.
Ahrefs provides an overview of your search engine rankings, displaying your visibility percentage, average position, traffic, SERP features, and position changes.
Ahrefs' Rank Tracker feature provides an array of useful information for each keyword you track, including its current position, search volume, total traffic, keyword difficulty, and whether it appears in a SERP feature such as the People Also Ask section.
You can also add up to 10 competitors to the Ahrefs Rank Tracker tool and compare their performance against your own website. However, if you require more in-depth competitor analysis, Ahrefs offers other features that can assist you.
For example, you can enter a URL in the Site Explorer and discover the number of backlinks, organic keywords, and content gaps. Additionally, Ahrefs can be used for site auditing, researching search terms for your content via the Keyword Explorer, and more.
3. All in One SEO (AIOSEO)
All in One SEO (AIOSEO) is among the top SEO plugins for WordPress, used by over 3,000,000 website owners. This all-inclusive SEO toolkit simplifies the optimization of your WordPress site to enhance search rankings.
It offers a range of robust features, such as TruSEO on-page analysis, an SEO audit checklist, unlimited keywords, custom breadcrumbs, smart schema markup, WooCommerce SEO, and more.
Moreover, AIOSEO recently introduced a Search Statistics add-on that enables you to track your keywords and view search insights directly from your WordPress dashboard.
AIOSEO comes with useful widgets like Keyword Positions and Keyword Ranking that enable you to set straightforward SEO goals such as having 1-5 articles in the Top 10 and track your progress using easy-to-read reports.
Using the Content Rankings report, you can view your top-performing content as well as content that is losing rankings. You can then leverage AIOSEO's built-in SEO recommendations to push that content back up in search results.
Additionally, AIOSEO provides helpful reports for metrics like search impressions and click-through rates, improving the user experience (UX) on your site, identifying and addressing issues that negatively impact your SEO, and more.
4. MonsterInsights
If you're using WordPress and want to track your website's traffic and performance, MonsterInsights is the perfect Google Analytics plugin for you. With its easy-to-use setup process, you can quickly connect your WordPress site to Google Analytics and start viewing essential data right from your WordPress dashboard.
One of the most impressive features of MonsterInsights is its ability to monitor keyword rankings within the WordPress admin area. By accessing the Search Console report, you can get a detailed look at your site's top 50 Google search terms, as well as your ranking for each of them.
With this information, you can see how many clicks, impressions, click-through rates (CTR), and average positions each keyword has. By analyzing these metrics, you can optimize your website's content and improve your rankings. For example, if you discover that certain articles are ranking lower than desired, you can make necessary changes to boost their visibility and move them up the search results.
Please note that to access these reports in MonsterInsights, you'll need to link your Google Search Console account with your Google Analytics account. This integration will allow you to unlock valuable insights about your website's performance and optimize your content accordingly.
5. SERPWatcher by Mangools
Mangools' SERPWatcher is an all-in-one SEO toolkit designed to help you track your website's search engine results page (SERP) performance with ease. In addition to SERPWatcher, the toolkit includes other useful tools like SERPChecker, Link Miner, Keyword Finder, and Site Profiler, making it a cost-effective alternative to expensive SEO platforms.
This user-friendly tool allows you to get started in just a few minutes. After adding your website and selecting your desired location and platform (desktop or mobile), you can enter your keywords and start tracking your website's SERP performance.
The SERPWatcher report provides a detailed overview of your website's keyword rankings, including changes in position, average position, best position, search volume, and estimated monthly visitors. With this information, you can optimize your website's content and improve your rankings to attract more traffic to your site.
Furthermore, SERPWatcher provides you with additional insights such as your site's performance index, estimated visits, keyword distribution, and position flow, enabling you to have a better understanding of your website's search performance.
By signing up for daily email alerts, you can stay informed of any changes in your website's keyword rankings and SERP performance, ensuring that you can respond promptly to any shifts in the search landscape. This feature is especially useful for keeping a close eye on your website's performance and staying ahead of the competition.
6. SE Ranking
SE Ranking is a powerful and user-friendly tool that can help you keep your SEO strategy on track by monitoring your website's search engine results page (SERP) performance. Its Keyword Rank Tracker feature allows you to monitor your website's search terms across several search engines, including Google, Yahoo, Bing, Yandex, and YouTube. You can also track keywords based on geographic locations and devices.
To get started with SE Ranking, simply enter your website's URL and the keywords you want to track, specify the search engine and country, and use the wizard to set up your account. You can also add up to five competitors for tracking and connect SE Ranking to your Google Analytics and Google Search Console accounts for additional insights.
Once you've added your website and keywords, you can use SE Ranking's intuitive dashboard to monitor your website's rankings, view historical data, track your competitors' performance, and more. With its comprehensive suite of features, SE Ranking is an excellent tool for businesses looking to optimize their SEO strategy and stay ahead of the competition.
SE Ranking offers a range of additional features to help you optimize your website's search performance. In addition to tracking your search terms, you can use SE Ranking to analyze your website's traffic, measure its SEO potential, and create a real-time marketing plan.
You can also use SE Ranking to conduct website audits, monitor backlinks, and more. With its comprehensive suite of features, SE Ranking can help you identify areas for improvement and implement effective strategies to improve your website's search engine rankings. By using SE Ranking's tools, you can stay ahead of the competition and ensure that your website continues to attract high-quality traffic over time.
Bonus: Serpstat
Serpstat is an all-in-one SEO solution that offers a range of features to help you optimize your website's search engine performance. In addition to SERP tracking, you can use Serpstat to conduct keyword research, analyze your website's performance, and monitor backlinks.
Serpstat's user-friendly dashboard allows you to easily control all of your settings and perform various actions. To track your search term rankings, simply go to the Rank Tracker option.
From there, you can create a new project, enter your website details, select your search engine options, and add the keywords you want to monitor. Serpstat allows you to view the position changes of your search terms, compare them with your competitors, group your keywords, and much more, all from your dashboard. With its comprehensive suite of features, Serpstat is an excellent tool for businesses looking to optimize their SEO strategy and improve their website's search engine rankings.
Compared to other SERP tracking tools on our list, SERPStat offers a more visual and intuitive dashboard, with graphs and charts that give you a clear overview of your reports. These reports can be further drilled down to get more detailed information.
However, SERPStat may not be the most beginner-friendly tool, and its interface can take some time to get used to. Navigating through the tool's various options may require some initial exploration, but once you become familiar with its features, SERPStat can be an incredibly powerful tool for tracking your website's search engine performance.
Which Is the Best SEO Rank Tracker Tool (Expert Pick)
In our opinion, Semrush stands out as the leading SEO rank tracker tool available in the market. Its all-in-one SEO toolkit offers an abundance of features, is user-friendly, and effectively tracks keywords.
Semrush is a trusted choice for many marketing professionals, enabling them to discover keywords, backlinks, analyze competitors, monitor social media campaigns, track paid advertising campaigns, and much more.
Our team uses Semrush for keyword tracking across the WPBeginner website and our other businesses.
If you're seeking an alternative, we recommend AIOSEO, which provides all the necessary tools to optimize your WordPress website for search engines, along with powerful keyword tracking and SEO statistics.
We hope this article assists you in identifying the optimal rank tracker tools for SERP tracking. You may also be interested in learning about selecting the best WordPress hosting, or reviewing our list of the top WordPress plugins for business websites.
With the aid of a search engine results page (SERP) tracking tool, you can monitor the positions of specific keywords on your website. By keeping track of keyword position changes, you can also compare your website's performance with that of your competitors.
This article features our expert selection of the finest SEO rank tracking tools for keywords.
Why Should You Use a SERP Keyword Tracking Tool?
Do you want to enhance your search engine optimization (SEO) strategy? A keyword tracking tool for search engine results pages (SERP) can help. You can monitor keyword rankings for different pages and determine what's effective for your business.
If your keyword rankings are rising and your organic traffic is increasing, then your SEO endeavors are paying off. In the event that your keyword rankings decline, these SERP tracking tools will immediately alert you, so you can promptly fix the issue and avoid losing sales revenue.
In addition to this, using rank-tracking tools has the added benefit of allowing you to monitor your competitors. You can see what search terms they rank for and discover new keyword opportunities for your WordPress website.
To grow your business, let's take a look at the top rank tracker tools that you can use.
1. Semrush
Semrush is the ideal rank tracker tool for keeping tabs on your keyword rankings. As a comprehensive SEO toolkit, it is favored by numerous digital marketing professionals, including ourselves at WPBeginner and our other ventures.
By using Semrush's position tracking feature, you can monitor the movement of your website's keyword rankings. The tool also identifies which search terms appear in SERP features such as Google sitelinks, featured snippets, and knowledge panels.
With Semrush, you can get a comprehensive view of your rankings by seeing how many search terms are among the top 3, 10, 20, and 100. You can even keep track of your ranking distribution over time.
Semrush also offers a powerful feature that allows you to track your competitors' keywords. You can add up to 10 competitor URLs and track their search engine performance to gain a better understanding of their SEO strategies.
In addition to keyword tracking, Semrush provides a host of other features to support your SEO efforts. You can conduct keyword research, identify backlink opportunities, perform detailed competitor analyses, discover paid keywords, track social media performance, and much more.
2. Ahrefs
Another exceptional rank tracker tool is Ahrefs, which, like Semrush, is a comprehensive platform for SEO and digital marketing.
Ahrefs' Rank Tracker feature enables you to add your website or connect your Google Search Console account to import projects. You can then add the keywords you want to track to your Ahrefs dashboard.
Ahrefs provides an overview of your search engine rankings, displaying your visibility percentage, average position, traffic, SERP features, and position changes.
Ahrefs' Rank Tracker feature provides an array of useful information for each keyword you track, including its current position, search volume, total traffic, keyword difficulty, and whether it appears in a SERP feature such as the People Also Ask section.
You can also add up to 10 competitors to the Ahrefs Rank Tracker tool and compare their performance against your own website. However, if you require more in-depth competitor analysis, Ahrefs offers other features that can assist you.
For example, you can enter a URL in the Site Explorer and discover the number of backlinks, organic keywords, and content gaps. Additionally, Ahrefs can be used for site auditing, researching search terms for your content via the Keyword Explorer, and more.
3. All in One SEO (AIOSEO)
All in One SEO (AIOSEO) is among the top SEO plugins for WordPress, used by over 3,000,000 website owners. This all-inclusive SEO toolkit simplifies the optimization of your WordPress site to enhance search rankings.
It offers a range of robust features, such as TruSEO on-page analysis, an SEO audit checklist, unlimited keywords, custom breadcrumbs, smart schema markup, WooCommerce SEO, and more.
Moreover, AIOSEO recently introduced a Search Statistics add-on that enables you to track your keywords and view search insights directly from your WordPress dashboard.
AIOSEO comes with useful widgets like Keyword Positions and Keyword Ranking that enable you to set straightforward SEO goals such as having 1-5 articles in the Top 10 and track your progress using easy-to-read reports.
Using the Content Rankings report, you can view your top-performing content as well as content that is losing rankings. You can then leverage AIOSEO's built-in SEO recommendations to push that content back up in search results.
Additionally, AIOSEO provides helpful reports for metrics like search impressions and click-through rates, improving the user experience (UX) on your site, identifying and addressing issues that negatively impact your SEO, and more.
4. MonsterInsights
If you're using WordPress and want to track your website's traffic and performance, MonsterInsights is the perfect Google Analytics plugin for you. With its easy-to-use setup process, you can quickly connect your WordPress site to Google Analytics and start viewing essential data right from your WordPress dashboard.
One of the most impressive features of MonsterInsights is its ability to monitor keyword rankings within the WordPress admin area. By accessing the Search Console report, you can get a detailed look at your site's top 50 Google search terms, as well as your ranking for each of them.
With this information, you can see how many clicks, impressions, click-through rates (CTR), and average positions each keyword has. By analyzing these metrics, you can optimize your website's content and improve your rankings. For example, if you discover that certain articles are ranking lower than desired, you can make necessary changes to boost their visibility and move them up the search results.
Please note that to access these reports in MonsterInsights, you'll need to link your Google Search Console account with your Google Analytics account. This integration will allow you to unlock valuable insights about your website's performance and optimize your content accordingly.
5. SERPWatcher by Mangools
Mangools' SERPWatcher is an all-in-one SEO toolkit designed to help you track your website's search engine results page (SERP) performance with ease. In addition to SERPWatcher, the toolkit includes other useful tools like SERPChecker, Link Miner, Keyword Finder, and Site Profiler, making it a cost-effective alternative to expensive SEO platforms.
This user-friendly tool allows you to get started in just a few minutes. After adding your website and selecting your desired location and platform (desktop or mobile), you can enter your keywords and start tracking your website's SERP performance.
The SERPWatcher report provides a detailed overview of your website's keyword rankings, including changes in position, average position, best position, search volume, and estimated monthly visitors. With this information, you can optimize your website's content and improve your rankings to attract more traffic to your site.
Furthermore, SERPWatcher provides you with additional insights such as your site's performance index, estimated visits, keyword distribution, and position flow, enabling you to have a better understanding of your website's search performance.
By signing up for daily email alerts, you can stay informed of any changes in your website's keyword rankings and SERP performance, ensuring that you can respond promptly to any shifts in the search landscape. This feature is especially useful for keeping a close eye on your website's performance and staying ahead of the competition.
6. SE Ranking
SE Ranking is a powerful and user-friendly tool that can help you keep your SEO strategy on track by monitoring your website's search engine results page (SERP) performance. Its Keyword Rank Tracker feature allows you to monitor your website's search terms across several search engines, including Google, Yahoo, Bing, Yandex, and YouTube. You can also track keywords based on geographic locations and devices.
To get started with SE Ranking, simply enter your website's URL and the keywords you want to track, specify the search engine and country, and use the wizard to set up your account. You can also add up to five competitors for tracking and connect SE Ranking to your Google Analytics and Google Search Console accounts for additional insights.
Once you've added your website and keywords, you can use SE Ranking's intuitive dashboard to monitor your website's rankings, view historical data, track your competitors' performance, and more. With its comprehensive suite of features, SE Ranking is an excellent tool for businesses looking to optimize their SEO strategy and stay ahead of the competition.
SE Ranking offers a range of additional features to help you optimize your website's search performance. In addition to tracking your search terms, you can use SE Ranking to analyze your website's traffic, measure its SEO potential, and create a real-time marketing plan.
You can also use SE Ranking to conduct website audits, monitor backlinks, and more. With its comprehensive suite of features, SE Ranking can help you identify areas for improvement and implement effective strategies to improve your website's search engine rankings. By using SE Ranking's tools, you can stay ahead of the competition and ensure that your website continues to attract high-quality traffic over time.
Bonus: Serpstat
Serpstat is an all-in-one SEO solution that offers a range of features to help you optimize your website's search engine performance. In addition to SERP tracking, you can use Serpstat to conduct keyword research, analyze your website's performance, and monitor backlinks.
Serpstat's user-friendly dashboard allows you to easily control all of your settings and perform various actions. To track your search term rankings, simply go to the Rank Tracker option.
From there, you can create a new project, enter your website details, select your search engine options, and add the keywords you want to monitor. Serpstat allows you to view the position changes of your search terms, compare them with your competitors, group your keywords, and much more, all from your dashboard. With its comprehensive suite of features, Serpstat is an excellent tool for businesses looking to optimize their SEO strategy and improve their website's search engine rankings.
Compared to other SERP tracking tools on our list, SERPStat offers a more visual and intuitive dashboard, with graphs and charts that give you a clear overview of your reports. These reports can be further drilled down to get more detailed information.
However, SERPStat may not be the most beginner-friendly tool, and its interface can take some time to get used to. Navigating through the tool's various options may require some initial exploration, but once you become familiar with its features, SERPStat can be an incredibly powerful tool for tracking your website's search engine performance.
Which Is the Best SEO Rank Tracker Tool (Expert Pick)
In our opinion, Semrush stands out as the leading SEO rank tracker tool available in the market. Its all-in-one SEO toolkit offers an abundance of features, is user-friendly, and effectively tracks keywords.
Semrush is a trusted choice for many marketing professionals, enabling them to discover keywords, backlinks, analyze competitors, monitor social media campaigns, track paid advertising campaigns, and much more.
Our team uses Semrush for keyword tracking across the WPBeginner website and our other businesses.
If you're seeking an alternative, we recommend AIOSEO, which provides all the necessary tools to optimize your WordPress website for search engines, along with powerful keyword tracking and SEO statistics.
We hope this article assists you in identifying the optimal rank tracker tools for SERP tracking. You may also be interested in learning about selecting the best WordPress hosting, or reviewing our list of the top WordPress plugins for business websites.
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