G-Ads Casino SMS Marketing Tips – CTR, Click-to-Register, and Register-to-First Deposit Rates?

Gaucompa

Gaucompa

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Hey everyone,

I’ve started doing SMS affiliate marketing for a casino, and my clickthrough rate is around 4-6%. What’s a normal Click-to-Register (CTR) and Register-to-First Deposit rate for this kind of campaign?
What’s a typical CTR for this type of promotion?
I know it can vary by region, but what are some general benchmarks?

I’m using RCS messaging, which has better delivery than regular SMS, especially to certain destinations. It also reaches places that SMS can’t, so I want to take advantage of it while it works.
 
Well, if the CTR is 6%, click-to-register is 2%, and register-to-deposit is 0.2%, then SMS marketing doesn’t seem worth it :D You’d need to send over 1.2 million messages just to get 1 deposit.

Correct me if I’m wrong!
 
It's about 9,800 SMS and 11+ deposits for it to be considered healthy.
 
Gaucompa said:
Hey everyone,

I’ve started doing SMS affiliate marketing for a casino, and my clickthrough rate is around 4-6%. What’s a normal Click-to-Register (CTR) and Register-to-First Deposit rate for this kind of campaign?
What’s a typical CTR for this type of promotion?
I know it can vary by region, but what are some general benchmarks?

I’m using RCS messaging, which has better delivery than regular SMS, especially to certain destinations. It also reaches places that SMS can’t, so I want to take advantage of it while it works.
Click to expand...

It depends on the leads, dude.
 
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