Can the responsibility for a problem be attributed to the CTO (Chief Technology Officer) or the CMO (Chief Marketing Officer)?

[Perontos]

I began working with a new dating app that required assistance in launching a sugar daddy dating app specifically for Switzerland. Advertising for such a niche service on Facebook and Instagram is not allowed, so we had to come up with clever wording and strategies to promote it. Despite the challenge, we were able to garner thousands of registrations. In just the month of April, we achieved 2.4 million impressions and 19,000 web clicks for a cost of 3000 Swiss francs.

Based on the information provided, it appears that the CTO is primarily responsible for the failed launch of the sugar daddies dating app. The lack of a payment system and the excessively long and complicated verification process were issues that fell under the CTO's domain. However, it is also possible that there were other factors that contributed to the app's failure, and a thorough analysis would be necessary to determine any additional areas of responsibility.

 

[Agmediho]

I began working with a new dating app that required assistance in launching a sugar daddy dating app specifically for Switzerland. Advertising for such a niche service on Facebook and Instagram is not allowed, so we had to come up with clever wording and strategies to promote it. Despite the challenge, we were able to garner thousands of registrations. In just the month of April, we achieved 2.4 million impressions and 19,000 web clicks for a cost of 3000 Swiss francs.

Based on the information provided, it appears that the CTO is primarily responsible for the failed launch of the sugar daddies dating app. The lack of a payment system and the excessively long and complicated verification process were issues that fell under the CTO's domain. However, it is also possible that there were other factors that contributed to the app's failure, and a thorough analysis would be necessary to determine any additional areas of responsibility.

Everyone bears some responsibility.

There were no checks and balances in place.

As a digital marketer, I never launch a campaign unless I'm clear on its goals and have ensured they are well-defined. It's akin to checking that the payment system works before driving traffic to the pages or addressing issues such as 23 pages of verification.

If you're hired as a CMO or CTO, it's essentially your responsibility to thoroughly check and take ownership of these aspects.