Are Pinterest Ads still a good place to spend your money in 2025?

[Ormesha]

I tested some paid pins for a tiny online shop, and the cost to show the ads was super low… but the sales were sometimes good and sometimes not. Is anyone growing their Pinterest Ads right now? I’m wondering if showing ads to people who already know your brand still helps, or if it mostly works just to get new folks to notice you.

 

[Runnish]

Pinterest ads don’t cost much to show to people, but how many buyers you get can change a lot. Showing ads again to people who already know your stuff still works if you aim them well and make good pictures. Stick with shopping pins or regular pins, try different ideas, and keep changing things based on what happens.